MikePT
December 2, 2020, 07:38 AM
Pros,
I am running an specific AD for a specific product (Kid Toy) on Facebook FEEDS, I got poor results (that means ZERO sales).
But, I am testing the same AD on Facebook Marketplace, and I am getting interesting results (that means SALES).
So this made me thinking...
– The Facebook Marketplace, I consider it what really is: a digital place of mixed Classified ADS Section + Market Fairs (the name "Marketplace" says it all).
- The Facebook FEEDS, I consider it: a digital place of mixed TV, Magazines, Newspaper and direct-mail.
So, based on your experience, what you would consider the difference Psychology on buyers that respond on ADS on Facebook Marketplace VS Facebook Feed?
Basically, I would consider it is the same question:
What the difference of buyers that buy via Classified ADS + Market Fairs VS TV, Magazines, Newspaper and direct-mail.
For my own experience, I would say:
• People who are on Classified ADS are proactive searching for something. On Market fairs, people are looking for bargains and unusual stuff.
• People who buy from TV, Magazines, Newspapers, direct-mail, the ADS they see have to be good, and that means an AD with a LOT of benefits. Maybe on Classified ADS and on Market Fairs there isn't a big need to have a good AD. (I am using the same AD - image and copy - for Facebook FEEDS and for Facebook Marketplace. The ADS are the same).
Your thoughts?
Thanks!
P.S. I forgot to mention that on Facebook FEED I am targeting people who already "interacted with ads".
I am running an specific AD for a specific product (Kid Toy) on Facebook FEEDS, I got poor results (that means ZERO sales).
But, I am testing the same AD on Facebook Marketplace, and I am getting interesting results (that means SALES).
So this made me thinking...
– The Facebook Marketplace, I consider it what really is: a digital place of mixed Classified ADS Section + Market Fairs (the name "Marketplace" says it all).
- The Facebook FEEDS, I consider it: a digital place of mixed TV, Magazines, Newspaper and direct-mail.
So, based on your experience, what you would consider the difference Psychology on buyers that respond on ADS on Facebook Marketplace VS Facebook Feed?
Basically, I would consider it is the same question:
What the difference of buyers that buy via Classified ADS + Market Fairs VS TV, Magazines, Newspaper and direct-mail.
For my own experience, I would say:
• People who are on Classified ADS are proactive searching for something. On Market fairs, people are looking for bargains and unusual stuff.
• People who buy from TV, Magazines, Newspapers, direct-mail, the ADS they see have to be good, and that means an AD with a LOT of benefits. Maybe on Classified ADS and on Market Fairs there isn't a big need to have a good AD. (I am using the same AD - image and copy - for Facebook FEEDS and for Facebook Marketplace. The ADS are the same).
Your thoughts?
Thanks!
P.S. I forgot to mention that on Facebook FEED I am targeting people who already "interacted with ads".
