MikePT
February 6, 2021, 08:20 PM
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.
I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com/newsletters/zfkl_first_step.htm)
Help me try to understand what gold have this book.
For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.
I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).
How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?
Help me contextualize this book please.
Thank you.
I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com/newsletters/zfkl_first_step.htm)
Help me try to understand what gold have this book.
For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.
I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).
How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?
Help me contextualize this book please.
Thank you.
