Rick Smith
May 31, 2001, 01:58 PM
Leo -
> Yes I did take my headline from the
> classic..."Do You Make These Mistakes
> In English?" although I couldn't have
> come up with the name Max Sackheim. You'll
> be my classic advertising phone-a-friend if
> I ever get on "Millionaire"!
They say the memory is the first thing to go. *g*
It's just one of those "things." Stuff like that sticks in my head for some reason. Yet some days I can't remember what I had for lunch. *g*
Want to know another reason, (besides curiosity), why the "Do You Make..." headline is so effective? Ok. I'll tell you. Because it uses the reader's second most favorite word. Know what it is? Yup. "YOU" (The reader's first most favorite word is their own name.) Out the 100 best headlines of all time, (those with the best response), 47 of them used some derivative of the word YOU. I was going to tell you something else Max Sackheim was famous for but if I do I won't have anything to post next time. *g*
> As you requested I just posted over at your
> new forum regarding my product development
> cycle.
Excellent! I'll pop over!
> Looking forward to meeting you in Akron and
> discussing a JV.
Same here. Should be fun.
Rick Smith, "The Net Guerrilla"
Click Here to Find Out Why Product Developers Are No Longer Homeless (http://www.netguerrilla.org/wwwboard/wwwboard.html?sowpub0531c)
> Yes I did take my headline from the
> classic..."Do You Make These Mistakes
> In English?" although I couldn't have
> come up with the name Max Sackheim. You'll
> be my classic advertising phone-a-friend if
> I ever get on "Millionaire"!
They say the memory is the first thing to go. *g*
It's just one of those "things." Stuff like that sticks in my head for some reason. Yet some days I can't remember what I had for lunch. *g*
Want to know another reason, (besides curiosity), why the "Do You Make..." headline is so effective? Ok. I'll tell you. Because it uses the reader's second most favorite word. Know what it is? Yup. "YOU" (The reader's first most favorite word is their own name.) Out the 100 best headlines of all time, (those with the best response), 47 of them used some derivative of the word YOU. I was going to tell you something else Max Sackheim was famous for but if I do I won't have anything to post next time. *g*
> As you requested I just posted over at your
> new forum regarding my product development
> cycle.
Excellent! I'll pop over!
> Looking forward to meeting you in Akron and
> discussing a JV.
Same here. Should be fun.
Rick Smith, "The Net Guerrilla"
Click Here to Find Out Why Product Developers Are No Longer Homeless (http://www.netguerrilla.org/wwwboard/wwwboard.html?sowpub0531c)
