GordonJ
May 5, 2022, 03:51 PM
Thanks Gordon,
For sure the cultures are different. But as good Salesmanship knows, I assume, the basics are the same everywhere. As there is a universal reccomendation that doesn't change in Advertising: testing.
MikePT
I agree.
Test. And quit seeking opinions I believe go hand in hand, don't they?
All or 99.9% of advertising technique and methodolgy is known, and most of that available online for free.
I think advertising, including direct response are basic...Attention-Interest-Desire-Action-Satisfaction.
And the math of numbers, knowing break even, lifetime value, etc.
Gordon
For sure the cultures are different. But as good Salesmanship knows, I assume, the basics are the same everywhere. As there is a universal reccomendation that doesn't change in Advertising: testing.
MikePT
I agree.
Test. And quit seeking opinions I believe go hand in hand, don't they?
All or 99.9% of advertising technique and methodolgy is known, and most of that available online for free.
I think advertising, including direct response are basic...Attention-Interest-Desire-Action-Satisfaction.
And the math of numbers, knowing break even, lifetime value, etc.
Gordon
