Go to the Main Business Forum page

"Selling the Sizzle" [Archive] - SOWPub Small Business Forums

PDA

View Full Version : "Selling the Sizzle"


Pages : [1] 2 3 4 5 6

Dien Rice
July 14, 2022, 06:56 AM
This is an old article I stumbled across... About Elmer Wheeler...

There's a lot of powerful stuff in Elmer Wheeler's approach that I feel many nowadays have forgotten...

He's probably most famous for coining the phrase, "Don't Sell the Steak, Sell the Sizzle"...

But his whole approach is what to pay attention to...

Thought some here would enjoy (and benefit from) this!

"Selling the Sizzle"
http://www.oldmagazinearticles.com/pdf/Elmer-Wheeler.pdf

What do you think? :)

Best wishes,

Dien


Some recent posts on the forum...




Unusual Business Ideas
Interesting, proven, and unusual business ideas
Entrepreneur-Web Internet Resources
Directory of resources for entrepreneurs
Best of Sowpub
Some of the best posts


This is a SOWPub Archive page