Millard Grubb
December 16, 2022, 06:58 AM
In summary...
He gave away copies of his book to other authors who had been published by Nightingale-Conant.
Jay offered the authors two hours of consulting for free, which he valued at $12,000.
If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
He got 80 top authors to endorse him.
He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea... :)
- Dien
One more thing I noticed...
A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.
He gave away copies of his book to other authors who had been published by Nightingale-Conant.
Jay offered the authors two hours of consulting for free, which he valued at $12,000.
If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
He got 80 top authors to endorse him.
He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea... :)
- Dien
One more thing I noticed...
A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.
