trevord92
January 15, 2023, 03:34 PM
Thanks Gordon.
Intrigued about Switchwords.
Copywriters do tend to have a high opinion of themselves but if they can convert even at 1% they can make their clients a lot of money.
Headlines (email subject lines) need to grab - if you don't get attention there, the delete or back buttons are ever ready.
That said, a pattern interrupt can be good.
With emails, I'll tend to open if it doesn't sound like a pitch. But I'll also obey the idiots who think asking me to delete the email is the key to me opening it :)
Knowing your target market helps - get under the skin, understand them and be on their side. If doing that is copywriting then I'm with that approach.
There's no single correct approach - different sectors of the market will be attracted to different sales pages.
The big thing is to do it rather than procrastinate. A so-so sales page that's live beats an excellent one that hasn't been published yet!
Intrigued about Switchwords.
Copywriters do tend to have a high opinion of themselves but if they can convert even at 1% they can make their clients a lot of money.
Headlines (email subject lines) need to grab - if you don't get attention there, the delete or back buttons are ever ready.
That said, a pattern interrupt can be good.
With emails, I'll tend to open if it doesn't sound like a pitch. But I'll also obey the idiots who think asking me to delete the email is the key to me opening it :)
Knowing your target market helps - get under the skin, understand them and be on their side. If doing that is copywriting then I'm with that approach.
There's no single correct approach - different sectors of the market will be attracted to different sales pages.
The big thing is to do it rather than procrastinate. A so-so sales page that's live beats an excellent one that hasn't been published yet!
