Jim Bettke
September 28, 2006, 12:11 PM
In one of his many books, Jay Abraham asks this question. The idea behind it is quite simple. Most business owners and professionals know a great deal about their industry and their business in particular - but very little re. marketing that business.
Abraham's premise is that he can develop profitable leads (for almost any business) and then share in the profits. That way he assumes all the risk. After all, what business owner wouldn't give you a quarter if you made him a dollar?
So, here is the challenge. Pick any business and explain how you could make them a 'dollar'. Could you do it for a dentist, chiropractor, furniture store etc?
Are you up for the challenge?
Jim
Abraham's premise is that he can develop profitable leads (for almost any business) and then share in the profits. That way he assumes all the risk. After all, what business owner wouldn't give you a quarter if you made him a dollar?
So, here is the challenge. Pick any business and explain how you could make them a 'dollar'. Could you do it for a dentist, chiropractor, furniture store etc?
Are you up for the challenge?
Jim
