Garth
October 18, 2006, 04:03 PM
Saying si to the spanish lifestyle gets you all the dinero you'll ever need.
According to a poster on the Clayton Makepeace blog Hispanic's are 350% more likely to respond to direct mail. 70% say they open direct mail.
If these numbers are true and we ignore them then we might be dumber than a bag of tacos.
More proof.
America just hit 300 million which is big news here. Hispanics are expected to make up an even larger part of the US population.
I know what you're saying (at least some of you) but I'm a gringo!
I feel like the Ugly Betty of America.
Of course there's nothing ugly about it especially if those direct mail numbers are true things look pretty good I'd say.
Here's a small example take a look at this spanish lingo (http://rover.ebay.com/rover/1/711-1751-2978-71/1?AID=5463217&PID=1886307&mpre=http%3A//cgi.ebay.com/ws/eBayISAPI.dll%3FViewItem%26ih%3D018%26sspagename%3 DSTRK%253AMESO%253AIT%26viewitem%3D%26item%3D28003 3278138%26rd%3D1%26rd%3D1) sale.
It's dime store books that sold at multiples of ten over their face value. You don't need to speak spanish you just need to know spanish. Know what I mean?
According to a poster on the Clayton Makepeace blog Hispanic's are 350% more likely to respond to direct mail. 70% say they open direct mail.
If these numbers are true and we ignore them then we might be dumber than a bag of tacos.
More proof.
America just hit 300 million which is big news here. Hispanics are expected to make up an even larger part of the US population.
I know what you're saying (at least some of you) but I'm a gringo!
I feel like the Ugly Betty of America.
Of course there's nothing ugly about it especially if those direct mail numbers are true things look pretty good I'd say.
Here's a small example take a look at this spanish lingo (http://rover.ebay.com/rover/1/711-1751-2978-71/1?AID=5463217&PID=1886307&mpre=http%3A//cgi.ebay.com/ws/eBayISAPI.dll%3FViewItem%26ih%3D018%26sspagename%3 DSTRK%253AMESO%253AIT%26viewitem%3D%26item%3D28003 3278138%26rd%3D1%26rd%3D1) sale.
It's dime store books that sold at multiples of ten over their face value. You don't need to speak spanish you just need to know spanish. Know what I mean?
