The Strange Relationship Between A Copywriter And A Serial Killer

[Glenn]

Dear Garth,

Thanks.

Great article you found.

http://www.latimes.com/news/nationworld/nation/la-na-hess10aug10,0,1105223.story

I see you're a Gary Halbert student too.

Gary uses some of the same Trust Building Copy strategies the investigator used to get the serial killer to admit to 48 killings.

A BIG one is gifting the reader Small Rewards - (The investigator wrote letters about the FL Marlins, lent him books not in the prison library, came to visit, sent Birthday cards.)

Gary's sales letters contain lots of Gifts:

A - You laugh at some of his jokes

B - You smile at his stories

C - You get really valuable ideas, information and specific things to do - BEFORE you see any kind of offer.

Many psychologists seem to think that Reciprocity is THE most powerful persuasion strategy of all.

The bit about the investigator successfully convincing Viet Cong - to become US citizens shows these Trust methods are incredible.

Thanks again,

Glenn

P.S. - We have all kinds of Free Gifts to share with people who order some of our E-Reports. Like "The FBI Truth Test"

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&ih=002&sspagename=STRK%3AMESE%3AIT&viewitem=&item=120043549940&rd=1&rd=1