Chuck Huckaby
September 8, 2006, 06:03 PM
One thing about it Joe, if someone is building a marketing plan and they base their expected returns on 20 exposures instead of 1, 3, 7, etc. they won't be disappointed if it takes less than 20 to make a sale.
We usually underestimate on the optimistic side and just HOPE things work out.
We usually underestimate on the optimistic side and just HOPE things work out.
