Coffee Dropshipping idea? Advice?

[Big Mac]

Hello all! needed some advice. I am considering doing a coffee dropship business.
The company will also allow you to put your own label on the coffee. It can be sold by net, to local businesses and fundraising. What would be a good way to market this coffee? It has many different flavors. Is this a good product to sell?
Or is coffee basically something people will only buy at the store?

Thanks for your opinions...