Joetrevison
February 10, 2007, 10:51 AM
To a guy that wants to sell my another book on copywriting. Here is what I wrote:
I know most of this stuff anyway. I have been study it for years. I know bullets and testimonials and all that stuff. I studied Melvin Powers, Joseph E. Cossman. Your lost books. Sizzle from the great Elmer Wheeler and Dan S. Kennedy, Jay Abraham, "Magic Words that Bring You Riches' by Ted Nicholas and "Making Money in Your Underwear!" and so much more. My office downtown and Here at the home office are full of these guys and many others. If I was left alone on a Island I would take just 3 books: "The Letter Book" by Robert Collier, "How to Write Letters That Sell" by Christian H. Godefroy, and How to Attain Your Desires' by "Genevieve Behrend
See I don't need to know whats in another book. Because these guy told it all. Oh Yes, I have 3 of the works of the great copywriter Eugene M. Schwartz books, two on copywriting and one on eduction. The one on education was the cheapest one. You go figure.
I know most of this stuff anyway. I have been study it for years. I know bullets and testimonials and all that stuff. I studied Melvin Powers, Joseph E. Cossman. Your lost books. Sizzle from the great Elmer Wheeler and Dan S. Kennedy, Jay Abraham, "Magic Words that Bring You Riches' by Ted Nicholas and "Making Money in Your Underwear!" and so much more. My office downtown and Here at the home office are full of these guys and many others. If I was left alone on a Island I would take just 3 books: "The Letter Book" by Robert Collier, "How to Write Letters That Sell" by Christian H. Godefroy, and How to Attain Your Desires' by "Genevieve Behrend
See I don't need to know whats in another book. Because these guy told it all. Oh Yes, I have 3 of the works of the great copywriter Eugene M. Schwartz books, two on copywriting and one on eduction. The one on education was the cheapest one. You go figure.
