For a Local Offline Program, How Can I Get People to a Website?

[Griff Owens]

Okay, it's a one piece mailing I'm sending out to new homeowners, and I want them to go onto a particular website so that I don't have to send them a multitude of coupons and other stuff.

What incentive can I use to make them eager to go onto the site? A free dinner? Contest? Drawing? E-book?

Thanks.