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Ben Suarez [Archive] - SOWPub Small Business Forums

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August 4, 2007, 10:05 AM
In 7 steps to Financial Freedom Ben says that if he was just starting out he would sell an information product. He goes on to detail how he would do it.

He says to use direct mail and gives an example of a $20 product to sell using a mailing list.

My 3 questions.....

1) Is this still viable today with the rising cost of postage.

2) Can you still scientifically determine as he says in the chapter whether a promotion will be successful mailing out only 100 pieces.

3) In 2007 might he suggest a different way of getting started.


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