killarney
September 20, 2007, 03:40 PM
I took Gordon's advice and looked through the Thomas maufacturers book. There is a lot of material and initially it was overwhelming. But it is making me think differently.
I also read the chapter on licensing in Robert Allen's book that was suggested. I was a good summary in easy to understand language of the concept.
The ideas are unlimited. I remeber Ted Nicholas once saying that he would buy the rights to books for pennies on the dollar. Most authors have no idea how to market their materials. He would take over and sell the material by direct mail and direct marketing and make money.
Because he knew how to market.
I'm keeping my mind open daily for new ideas that I can license and buy the rights to. I just need to work on my presentation and what to say!!
I also read the chapter on licensing in Robert Allen's book that was suggested. I was a good summary in easy to understand language of the concept.
The ideas are unlimited. I remeber Ted Nicholas once saying that he would buy the rights to books for pennies on the dollar. Most authors have no idea how to market their materials. He would take over and sell the material by direct mail and direct marketing and make money.
Because he knew how to market.
I'm keeping my mind open daily for new ideas that I can license and buy the rights to. I just need to work on my presentation and what to say!!
