Dien Rice
November 13, 2007, 10:13 PM
Here we are coming to Gordon, Phil, Dien, Michael and others for business ideas an yet it turns out all we need to do is put a webcam on some cheese to make us a hit with the media.
Internet Say Cheese (http://www.reuters.com/article/lifestyleMolt/idUSL121399920071112).
What else can you do to turn the mundane into the insane media attention?
Hi Garth,
It may seem "mundane" to see a piece of cheese sitting there... But it's also "unusual" because few people are able in normal life to see cheese mature as-it-happens. (Despite us all being familiar with the final product.)
I think the key is to put something "unusual" on the web - and ideally, tie it in to your business. Not everything "unusual" will get media attention - but even if you don't get mainstream media attention, you may get "blogiverse" attention, which may be just as good (or even better!).
One "eBay"-related example I can think of was done by Karol Gajda, who a few years ago started with $1, and documented each step of how he could grow it just by using eBay (through buying and selling). This was more a "blog-based" example (rather than a webcam example), but it's a similar principle. A lot of people linked to it! It also helped to promote his eBay course at the time. It was a brilliant promotion!
Cheers,
Dien
Internet Say Cheese (http://www.reuters.com/article/lifestyleMolt/idUSL121399920071112).
What else can you do to turn the mundane into the insane media attention?
Hi Garth,
It may seem "mundane" to see a piece of cheese sitting there... But it's also "unusual" because few people are able in normal life to see cheese mature as-it-happens. (Despite us all being familiar with the final product.)
I think the key is to put something "unusual" on the web - and ideally, tie it in to your business. Not everything "unusual" will get media attention - but even if you don't get mainstream media attention, you may get "blogiverse" attention, which may be just as good (or even better!).
One "eBay"-related example I can think of was done by Karol Gajda, who a few years ago started with $1, and documented each step of how he could grow it just by using eBay (through buying and selling). This was more a "blog-based" example (rather than a webcam example), but it's a similar principle. A lot of people linked to it! It also helped to promote his eBay course at the time. It was a brilliant promotion!
Cheers,
Dien
