Andy Frain
September 27, 2003, 02:37 AM
In the information age any medium is sending out sales messages at warp factor speed.
Unfortunately it's where our culture is at the moment.
And because email is is faster, easier and cheaper than anything else it has been abused.(Same as web sites, pop ups, flying ads,banner ads, etc)
But there's no need to shoot the means of delivery. Email marketing itself is not dead... just the way people have used it *so far*.
Your excerpt hits the nail on the head when it says...
">>with the single and sole exceptions of communicating with core, loyal, responsive customers who have given specific permission and with whom you have a very strong relationship, or somehow being presented to such customers of another marketer, with his endorsement
Unfortunately it's where our culture is at the moment.
And because email is is faster, easier and cheaper than anything else it has been abused.(Same as web sites, pop ups, flying ads,banner ads, etc)
But there's no need to shoot the means of delivery. Email marketing itself is not dead... just the way people have used it *so far*.
Your excerpt hits the nail on the head when it says...
">>with the single and sole exceptions of communicating with core, loyal, responsive customers who have given specific permission and with whom you have a very strong relationship, or somehow being presented to such customers of another marketer, with his endorsement
