John Glube
September 28, 2003, 04:14 AM
Mike,
Interesting comment indeed.
For a direct marketer, you buy a mailing list and mail to the list.
Due to filters, etc. it is now being suggested this is no longer a realistic option in the on- line world.
(Interesting to see what happens to e-zine advertising rates.)
Although I notice Microsoft and Yahoo want to carve out exceptions for themselves.
(I am referencing the exception created in the new California anti-spam legislation allowing providers of free e-mail boxes to send bulk mail to their subscribers without requiring proof of prior consent and a pre-existing commercial relationship.)
It also substantiates the approach of people like Frank Garon and others, who are advocates of permission based opt-in e-mail marketing, using relationship strategies to create customer loyalty.
Kind regards,
John Glube
Toronto, Canada
The Art of War, Internet Marketing And You (http://www.goldbar.net/go.php?id=4914&c=1027&ac=rice)
Interesting comment indeed.
For a direct marketer, you buy a mailing list and mail to the list.
Due to filters, etc. it is now being suggested this is no longer a realistic option in the on- line world.
(Interesting to see what happens to e-zine advertising rates.)
Although I notice Microsoft and Yahoo want to carve out exceptions for themselves.
(I am referencing the exception created in the new California anti-spam legislation allowing providers of free e-mail boxes to send bulk mail to their subscribers without requiring proof of prior consent and a pre-existing commercial relationship.)
It also substantiates the approach of people like Frank Garon and others, who are advocates of permission based opt-in e-mail marketing, using relationship strategies to create customer loyalty.
Kind regards,
John Glube
Toronto, Canada
The Art of War, Internet Marketing And You (http://www.goldbar.net/go.php?id=4914&c=1027&ac=rice)
