Goldblogger
August 5, 2008, 09:19 PM
There is a great lesson in marketing, PR and personal branding going on. Have you noticed?
A few days ago, McCain ran an effective ad painting fellow presidential candidate Obama as a celebrity -- not a viable candidate. In the ad he used the images of Britney Spears and Paris Hilton to create a mental association.
The ad -- deliberately controversial -- had EXACTLY the effect the McCain camp wanted. It was replayed over and over by thousands of news departments all over the world.
In case you missed the ad, here it is...
http://blip.tv/play/AcWgN4zLKw
Today, Paris Hilton shot back in hilariously effective PR twist...
http://www.funnyordie.com/videos/64ad536a6d
Take notes people.
Controversy sells. And in this case it sells Paris Hilton. Love her or hate her she is a marketing genius (http://www.huffingtonpost.com/susan-braudy/paris-hilton-is-better-at_b_54184.html).
The dumb blond persona?
It's an act. (http://www.showbizspy.com/2008/04/20/hayden-panettiere-calls-paris-hilton-a-marketing-genius)
Some people get that -- other don't.
Love her or hate her. There is no money in the middle.
Aloha and much success,
Jason Cain
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason Cain was the orginal marketing blogger and ran
http://www.GoldBlogger.com from 2002 to 2007.
His newest MEN ONLY blog covering relationships, money and
personal power is coming soon... http://LustGreedPower.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
A few days ago, McCain ran an effective ad painting fellow presidential candidate Obama as a celebrity -- not a viable candidate. In the ad he used the images of Britney Spears and Paris Hilton to create a mental association.
The ad -- deliberately controversial -- had EXACTLY the effect the McCain camp wanted. It was replayed over and over by thousands of news departments all over the world.
In case you missed the ad, here it is...
http://blip.tv/play/AcWgN4zLKw
Today, Paris Hilton shot back in hilariously effective PR twist...
http://www.funnyordie.com/videos/64ad536a6d
Take notes people.
Controversy sells. And in this case it sells Paris Hilton. Love her or hate her she is a marketing genius (http://www.huffingtonpost.com/susan-braudy/paris-hilton-is-better-at_b_54184.html).
The dumb blond persona?
It's an act. (http://www.showbizspy.com/2008/04/20/hayden-panettiere-calls-paris-hilton-a-marketing-genius)
Some people get that -- other don't.
Love her or hate her. There is no money in the middle.
Aloha and much success,
Jason Cain
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason Cain was the orginal marketing blogger and ran
http://www.GoldBlogger.com from 2002 to 2007.
His newest MEN ONLY blog covering relationships, money and
personal power is coming soon... http://LustGreedPower.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
