-TW
January 7, 2009, 09:32 PM
Ok. here's my latest sob story...
I placed a full-page ad in a trade journal. The ad directs the reader to a website.
I can track how many people go to the site.
The site gives them 3 ways to buy:
1) Send me a check
2) Pay via credit card
3) Pay via paypal.
Here's the mystery...
On Jan 2, I went to the post office to get the mail. There were 2 orders -- both postmarked 12/29.
Meanwhile, orders were coming in via cc's + paypal. The first cc/paypal orders started 12/27. As the magazine is delivered, it hits the country in waves (sent 3rd-class mail), depending on geography.
So, I'm expecting the orders to fit into some kind of bell curve pattern. None, then some, then lots, then some , then none.
But -- and here's the real mystery -- when I went to the mailbox today (1/7) -- the mailbox was EMPTY!
That means, out of all the people who visited the site, many ordered via cc + paypal, but only TWO people (on the SAME DAY), bought using a check?!?!
No bell curve pattern. No "doubleday." Just a cosmic coincidence of TWO + ONLY TWO people choosing to buy that way, BOTH doing it on the same day -- then NO ONE ELSE thereafter?!?! Even though dozens + dozens of people have viewed the site -- and many have ordered using the online methods.
It just doesn't make any sense to me.
Any ideas on how this could be?
Thanks!
-- TW
I placed a full-page ad in a trade journal. The ad directs the reader to a website.
I can track how many people go to the site.
The site gives them 3 ways to buy:
1) Send me a check
2) Pay via credit card
3) Pay via paypal.
Here's the mystery...
On Jan 2, I went to the post office to get the mail. There were 2 orders -- both postmarked 12/29.
Meanwhile, orders were coming in via cc's + paypal. The first cc/paypal orders started 12/27. As the magazine is delivered, it hits the country in waves (sent 3rd-class mail), depending on geography.
So, I'm expecting the orders to fit into some kind of bell curve pattern. None, then some, then lots, then some , then none.
But -- and here's the real mystery -- when I went to the mailbox today (1/7) -- the mailbox was EMPTY!
That means, out of all the people who visited the site, many ordered via cc + paypal, but only TWO people (on the SAME DAY), bought using a check?!?!
No bell curve pattern. No "doubleday." Just a cosmic coincidence of TWO + ONLY TWO people choosing to buy that way, BOTH doing it on the same day -- then NO ONE ELSE thereafter?!?! Even though dozens + dozens of people have viewed the site -- and many have ordered using the online methods.
It just doesn't make any sense to me.
Any ideas on how this could be?
Thanks!
-- TW
