-TW
May 20, 2009, 03:39 AM
I'm trying it out.
The copy (for website) has 3 readership paths.
The usual two -- headlines + body copy and just headlines.
The 3rd path is: certain lines + phrases that pertain to a specific appeal/set of benefits, are highlighted in yellow.
I'll see how it does. I'm just curious if anyone else has tried this.
-- TW
The copy (for website) has 3 readership paths.
The usual two -- headlines + body copy and just headlines.
The 3rd path is: certain lines + phrases that pertain to a specific appeal/set of benefits, are highlighted in yellow.
I'll see how it does. I'm just curious if anyone else has tried this.
-- TW
