kathrynmerci
June 14, 2009, 09:40 AM
Hello!
I am not exactly new to the Forums, I've been "lurking" for a while and enjoy the creativity of it's members.
I have decided to start with the coupon books for Realtors and Car Dealers.
In the past, I would have made a mock-up and gone in to offices to sell the deal, no problem. But, now, that isn't a possibility.
I am a stay at home mom of 2, with one more on the way, and my husband is about to be laid off (I'd give it 3 more months). So, I find myself in unfamiliar territory. I do not have the freedom to go out and sell nor do I have the money for a babysitter so, this will have to be strictly telephone and internet.
To elaborate:
I make beeswax candles, right now it's a glorified hobby, but they're of very fine quality and retail at $30 apiece. I've decided to create the coupon books and tie them to the candles, essentially marketing my candles at a large profit while increasing the perceived value of the gift.
Also, for the realtors, I will include the magnetic sheet with a picture of the house, local numbers, and the advertisers that are in the coupon book - just to sweeten the deal for the advertisers.
So, they get a coupon in 1,000 books and an ad on the magnetic sheet for 3 months (however many I make in that time), for $497.
Currently, I am thinking that my procedure will be:
(After I get participation agreements from several realtors and dealerships)
1. Call the business and briefly introduce myself and what I am offering.
2. If they show an interest, ask if they are in front of a computer, if not, may I email them a link and more info? If so, send them to a website I have created with detailed pictures, video, and explanation of the product.
3. Create incentive to order immediately (A LITTLE HELP HERE PLEASE - maybe a small price cut and "only one of your business type will be included"? Or, If they sign up now, they get a place on the sheet - so it's not part of the deal unless they agree by X date?)
4. Once they order, get agreement to participate and create a proof of the coupon.
Am I missing anything?
Do any thoughts come to mind when it comes to the wording of my sales script?
I'm used to just walking in with a product and selling it so, I know this will take longer to fill all 30 spots on the telephone than it would in person.
Any other input would be greatly appreciated as well! Thank you.
Regards,
Kathryn Doyle
I am not exactly new to the Forums, I've been "lurking" for a while and enjoy the creativity of it's members.
I have decided to start with the coupon books for Realtors and Car Dealers.
In the past, I would have made a mock-up and gone in to offices to sell the deal, no problem. But, now, that isn't a possibility.
I am a stay at home mom of 2, with one more on the way, and my husband is about to be laid off (I'd give it 3 more months). So, I find myself in unfamiliar territory. I do not have the freedom to go out and sell nor do I have the money for a babysitter so, this will have to be strictly telephone and internet.
To elaborate:
I make beeswax candles, right now it's a glorified hobby, but they're of very fine quality and retail at $30 apiece. I've decided to create the coupon books and tie them to the candles, essentially marketing my candles at a large profit while increasing the perceived value of the gift.
Also, for the realtors, I will include the magnetic sheet with a picture of the house, local numbers, and the advertisers that are in the coupon book - just to sweeten the deal for the advertisers.
So, they get a coupon in 1,000 books and an ad on the magnetic sheet for 3 months (however many I make in that time), for $497.
Currently, I am thinking that my procedure will be:
(After I get participation agreements from several realtors and dealerships)
1. Call the business and briefly introduce myself and what I am offering.
2. If they show an interest, ask if they are in front of a computer, if not, may I email them a link and more info? If so, send them to a website I have created with detailed pictures, video, and explanation of the product.
3. Create incentive to order immediately (A LITTLE HELP HERE PLEASE - maybe a small price cut and "only one of your business type will be included"? Or, If they sign up now, they get a place on the sheet - so it's not part of the deal unless they agree by X date?)
4. Once they order, get agreement to participate and create a proof of the coupon.
Am I missing anything?
Do any thoughts come to mind when it comes to the wording of my sales script?
I'm used to just walking in with a product and selling it so, I know this will take longer to fill all 30 spots on the telephone than it would in person.
Any other input would be greatly appreciated as well! Thank you.
Regards,
Kathryn Doyle
