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-TW
August 6, 2009, 03:28 PM
I've heard this phrase on a couple of different radio spots...

[powerful benefit(s)] "...so set aside two minutes to..." [take whatever action]

Seems like a good influencer phrase that acknowledges the listener/reader is busy (in life), but asks politely to "make room" to (take whatever action is requested).

Starts people thinking -- envisioning -- when/HOW they are going to make time to do the action requested.

Cheers.

-- TW


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