Dien Rice
August 12, 2009, 04:58 PM
Its very shot-gunney. And very pricey for a shot-gun approach. ($700 per car at 1,000 cars = $700,000 per month for an ad approach which is pretty much random.)
Hi Ankesh,
I agree with you that it's very "shot-gunney" in that it more-or-less targets "everyone"... It's not very directed media.
However, the article TW linked to did mention the possibility of GPS... So, the company could only hire those who mostly drive within a certain area they wish to target, and they could perhaps install GPS so they can check on that. (How easy it would be to tamper with, I don't know!) So I think there could be some possibility of geographical targeting, by being very selective with drivers.
Best wishes,
Dien
Hi Ankesh,
I agree with you that it's very "shot-gunney" in that it more-or-less targets "everyone"... It's not very directed media.
However, the article TW linked to did mention the possibility of GPS... So, the company could only hire those who mostly drive within a certain area they wish to target, and they could perhaps install GPS so they can check on that. (How easy it would be to tamper with, I don't know!) So I think there could be some possibility of geographical targeting, by being very selective with drivers.
Best wishes,
Dien
