Ankesh
April 9, 2010, 12:14 PM
"polarizes" the reader -- something which, by definition, LOWERS response rate(s).
Actually - polarization increases the response rate.
A. Do you want to be mediocre for 100% of the population?
B. Or do you want 10% of the population to absolutely go gaga over you while letting the other 90% hate you?
B wins almost every time.
Thats why Fox News has become the biggest news cable channel out there.
Polarization decreases the population pool*. But increases the conversion and retention rates.
* Unless you are someone like Howard Stern. People who hate Howard Stern listen to him twice as long as people who love him :p
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(Not sure where I was tsk-ing any headlines... I thought your #3 was pretty good actually.)
Actually - polarization increases the response rate.
A. Do you want to be mediocre for 100% of the population?
B. Or do you want 10% of the population to absolutely go gaga over you while letting the other 90% hate you?
B wins almost every time.
Thats why Fox News has become the biggest news cable channel out there.
Polarization decreases the population pool*. But increases the conversion and retention rates.
* Unless you are someone like Howard Stern. People who hate Howard Stern listen to him twice as long as people who love him :p
----
(Not sure where I was tsk-ing any headlines... I thought your #3 was pretty good actually.)
