Ankesh
April 21, 2010, 03:30 AM
Thanks Glenn.
Good social engineering.
I have mixed feelings about it.
I like it because its ingenious and I can see how the conversion rate will be beyond the roof.
I don't like it because it focuses on the sales system. And completely ignores the product. Its too ponzi-ish. It focuses on building a pyramid. The products will sell even though they suck. But the folks may not keep buying the products month after month.
Which is the problem I think your friend faces too. I think he understands the sales system. But the fact that it completely ignores the product makes him uncomfortable.
Maybe a comfortable trade off would be:
i. You sell the product with a script that is focused only on the product.
ii. Once the sale is done, you ask the buyer: would he want to get the product for free month after month? And maybe even make money off it - with no effort?
iii. If he says yes, then you ask him for the referrals - and call his friends up in front of him. And you get him to signup under your downline.
Good social engineering.
I have mixed feelings about it.
I like it because its ingenious and I can see how the conversion rate will be beyond the roof.
I don't like it because it focuses on the sales system. And completely ignores the product. Its too ponzi-ish. It focuses on building a pyramid. The products will sell even though they suck. But the folks may not keep buying the products month after month.
Which is the problem I think your friend faces too. I think he understands the sales system. But the fact that it completely ignores the product makes him uncomfortable.
Maybe a comfortable trade off would be:
i. You sell the product with a script that is focused only on the product.
ii. Once the sale is done, you ask the buyer: would he want to get the product for free month after month? And maybe even make money off it - with no effort?
iii. If he says yes, then you ask him for the referrals - and call his friends up in front of him. And you get him to signup under your downline.
