Dien Rice
May 27, 2010, 01:06 AM
Many years ago the Ace Hardware TV + radio spots featured John Madden exclaiming, "I don't know ANYTHING about hardware, so I go to Ace Hardware!!!"
I see his point, but it's definitely ambiguous!
Hi TW...
This reminds me of the "... For Dummies" books... or the "Complete Idiot's Guide to..." books.
Hey, they seem to sell. But some people hate 'em... They won't buy them. Why?
Because buying one is admitting you're an "IDIOT" or a "DUMMY"!
Other books which are similar are the "... Demystified" series of books. Like "Chemistry Demystified" (for example). There's no stigma with these. But is it as catchy?
You gotta admit... Calling your customer an "IDIOT" or a "DUMMY" jogs your memory... You don't forget!
Sometimes it seems to work...!
...As long as the customer doesn't take it too seriously! :)
Best wishes,
Dien
I see his point, but it's definitely ambiguous!
Hi TW...
This reminds me of the "... For Dummies" books... or the "Complete Idiot's Guide to..." books.
Hey, they seem to sell. But some people hate 'em... They won't buy them. Why?
Because buying one is admitting you're an "IDIOT" or a "DUMMY"!
Other books which are similar are the "... Demystified" series of books. Like "Chemistry Demystified" (for example). There's no stigma with these. But is it as catchy?
You gotta admit... Calling your customer an "IDIOT" or a "DUMMY" jogs your memory... You don't forget!
Sometimes it seems to work...!
...As long as the customer doesn't take it too seriously! :)
Best wishes,
Dien
