Dien Rice
December 24, 2012, 04:50 PM
I was reading through the archives, and came across this post from a few years ago (http://www.sowpub.com/forum/showthread.php?p=25691)...
I thought it was quite interesting, so I updated it slightly (i.e. fixed up the links), and have included it below... :)
* * *
I just saw this article about an unusual Christmas business...
Not only is it unusual - apparently they sell $100,000 worth of products in the 4 months leading up to Christmas!
It's a website selling essentially... Christmas movie memorabilia!
Most of their stuff is from the 1983 movie "A Christmas Story" (in particular, fishnet-stocking covered leg lamps which are in the movie)... But I also saw other stuff there like a book about "Festivus" (George's father's alternative to Christmas celebration, from "Seinfeld"), a Charlie Brown Christmas board game, and figurines from "The Year Without Santa Claus".
You can read an article about them here... http://www.retrofestive.ca/his-niche-is-christmas-kitsch/
He's successful online, he says, because he has a niche... Here's a quote from the guy who runs the website (Tyler Schwartz), from the article...
`"On the Internet these days it's hard to be a startup company unless you find a successful niche," he says. "I can't say I'm the Wal-mart of the Internet because there is one already. I need to find a specialty product. I know of a guy who sells ties and that's his niche and he does a really good job with that. The power of niche marketing is why I've gotten the attention I have. That's why I go from zero to 60 with this." '
The website is at http://www.retrofestive.ca
Hope you find it inspirational! To share your "strange business finds" is a good thing... :)
Best wishes (and have a happy holiday season)!
Dien
I thought it was quite interesting, so I updated it slightly (i.e. fixed up the links), and have included it below... :)
* * *
I just saw this article about an unusual Christmas business...
Not only is it unusual - apparently they sell $100,000 worth of products in the 4 months leading up to Christmas!
It's a website selling essentially... Christmas movie memorabilia!
Most of their stuff is from the 1983 movie "A Christmas Story" (in particular, fishnet-stocking covered leg lamps which are in the movie)... But I also saw other stuff there like a book about "Festivus" (George's father's alternative to Christmas celebration, from "Seinfeld"), a Charlie Brown Christmas board game, and figurines from "The Year Without Santa Claus".
You can read an article about them here... http://www.retrofestive.ca/his-niche-is-christmas-kitsch/
He's successful online, he says, because he has a niche... Here's a quote from the guy who runs the website (Tyler Schwartz), from the article...
`"On the Internet these days it's hard to be a startup company unless you find a successful niche," he says. "I can't say I'm the Wal-mart of the Internet because there is one already. I need to find a specialty product. I know of a guy who sells ties and that's his niche and he does a really good job with that. The power of niche marketing is why I've gotten the attention I have. That's why I go from zero to 60 with this." '
The website is at http://www.retrofestive.ca
Hope you find it inspirational! To share your "strange business finds" is a good thing... :)
Best wishes (and have a happy holiday season)!
Dien
