Dien Rice
January 11, 2013, 06:38 AM
Here's an unusual business - which may stimulate your own business thinking!
This unusual business is selling dirt. But it's not ordinary dirt. It's Irish dirt (from Ireland), being sold to Americans!
Why are some Americans buying Irish dirt?
Well, some Americans of Irish descent want to add some Irish soil - from the "motherland" - during funerals.
Here's how the Irish entrepreneur who started this, found out about this opportunity...
He was going to attend a funeral in the USA. Before he left, he was asked to bring some Irish soil with him on his trip, to sprinkle on the casket. He found out that this was an old Irish-American tradition.
So he organized himself, to sell genuine Irish soil to Americans! And a successful business was born!
You can read more about it here...
http://www.independent.ie/business/irish/irish-company-hits-pay-dirt-flogging-soil-to-americans-3327167.html
This unusual business is selling dirt. But it's not ordinary dirt. It's Irish dirt (from Ireland), being sold to Americans!
Why are some Americans buying Irish dirt?
Well, some Americans of Irish descent want to add some Irish soil - from the "motherland" - during funerals.
Here's how the Irish entrepreneur who started this, found out about this opportunity...
He was going to attend a funeral in the USA. Before he left, he was asked to bring some Irish soil with him on his trip, to sprinkle on the casket. He found out that this was an old Irish-American tradition.
So he organized himself, to sell genuine Irish soil to Americans! And a successful business was born!
You can read more about it here...
http://www.independent.ie/business/irish/irish-company-hits-pay-dirt-flogging-soil-to-americans-3327167.html
