GordonJ
May 24, 2016, 01:19 PM
Open letter to marketers, salesman, and advertisers.
I don't care about you. Really I don't.
See, I care about me. My world, my family, my friends. You are an intruder, breaking the glass on my picture window and trying to steal my money.
To you I am data, a demographic, an ATM you draw funds from. I'm part of your funnel, a lead, a back-end, a name on the list you sell to others. And to some of you, I'm a sucker.
But what I really am is a preoccupied person living in my own bubble, in an igloo where friends and family are welcome, I readily invite them in for friendship, comradery and sharing.
I don't care about your once in a lifetime opportunity because there will be another in my email right after I delete yours.
I don't care about the last chance, the limited time offer, the countdown clock for your deal. Why? Maybe what you have is something I can live without after all.
I don't care about you, your product, your service and I especially don't care for your attempts to part me from my hard earned cash. I don't give money to people I don't like, and I don't care for you.
Maybe it is because I don't know you. Or maybe because I do.
I don't like you following me all over the Internet, your ads popping up on my email, my Facebook, my Youtube channels. You think you know me, because I once searched for a new car, or bought a book on Amazon. You seize the data and don't let go, you believe the map is the territory.
Well, it's not. Just as you can't see the terrain, the hills, the mountains and valleys on a map, neither can you see the human nuances on a data card. You think your salesmanship, your persuasion, your manipulation of my emotions is all you need to make a buck, and unfortunately, you may be right in some cases.
But I don't care. Take it personally. I do. I don't want to be constantly sold to, I don't want to be your market, your target nor your prospect.
I do want to buy; the things I want, need and even stuff I won't ever use. But I'm done with your manipulation, your stories, your long videos, your insufferable sales pages, your assault on my time.
I don't care. I don't care about you. But I will let you in on a mind-blowing, jaw-dropping, eye-popping secret (the kind you readily spill your guts over)... I'm like most people, I do care about those,
who care about me.
Maybe, but doubtful, one of you will get the point, but, really, I don't care.
Gordon Jay Alexander
I don't care about you. Really I don't.
See, I care about me. My world, my family, my friends. You are an intruder, breaking the glass on my picture window and trying to steal my money.
To you I am data, a demographic, an ATM you draw funds from. I'm part of your funnel, a lead, a back-end, a name on the list you sell to others. And to some of you, I'm a sucker.
But what I really am is a preoccupied person living in my own bubble, in an igloo where friends and family are welcome, I readily invite them in for friendship, comradery and sharing.
I don't care about your once in a lifetime opportunity because there will be another in my email right after I delete yours.
I don't care about the last chance, the limited time offer, the countdown clock for your deal. Why? Maybe what you have is something I can live without after all.
I don't care about you, your product, your service and I especially don't care for your attempts to part me from my hard earned cash. I don't give money to people I don't like, and I don't care for you.
Maybe it is because I don't know you. Or maybe because I do.
I don't like you following me all over the Internet, your ads popping up on my email, my Facebook, my Youtube channels. You think you know me, because I once searched for a new car, or bought a book on Amazon. You seize the data and don't let go, you believe the map is the territory.
Well, it's not. Just as you can't see the terrain, the hills, the mountains and valleys on a map, neither can you see the human nuances on a data card. You think your salesmanship, your persuasion, your manipulation of my emotions is all you need to make a buck, and unfortunately, you may be right in some cases.
But I don't care. Take it personally. I do. I don't want to be constantly sold to, I don't want to be your market, your target nor your prospect.
I do want to buy; the things I want, need and even stuff I won't ever use. But I'm done with your manipulation, your stories, your long videos, your insufferable sales pages, your assault on my time.
I don't care. I don't care about you. But I will let you in on a mind-blowing, jaw-dropping, eye-popping secret (the kind you readily spill your guts over)... I'm like most people, I do care about those,
who care about me.
Maybe, but doubtful, one of you will get the point, but, really, I don't care.
Gordon Jay Alexander
