How to use the calendar to promote your product or service...

[Dien Rice]

What if you want to have a "special promotion" for your product or service... What excuse can you make?

It's always more effective if you have a "reason why"...

One approach is to look at the calendar, of special occasions.

For example, let's say you want to have a promotion for early June.

You can check...

June 1 is "Say Something Nice Day," the "Global Day of Parents," and also "Oscar The Grouch Day!"

Maybe you could tie in your promotion with one of those?

The month of June is also "National Safety Month," "National Smile Month," and "Audio Book Appreciation Month."

Perhaps you can tie in to one of these special links to June?

For example, for a "Say Something Nice Day" promotion, ask customers to say something nice to someone, then tell you about it. If they do so, they get a discount, for that day only!

Here you can find more special occasions in June, which you can use for marketing...

http://insideicecream.com/marketing/june-marketing-calendar/

And you can find more for the other months here...

http://insideicecream.com/marketing/

(Go to the "Events Calendar" section...)

Best wishes,

Dien