ron lafuddy
May 31, 2016, 01:35 PM
One of the problems that I see, is folks not staying with something long enough to make it pay off.
Back a few years ago, Skip Rosell introduced his auto accident kit report, on this very forum.
The report showed how he made up and sold the kits, for $5 ea.
I bought his report, made up some samples but when I tried to sell them for $5 ea., the prospects balked.
At the same time, they were fascinated with them. They would hold them in their hands and turn them over and study them, while asking questions.
I listened, observed and also asked questions.
I could see there was interest but the kits needed something else.
I contacted Skip. We exchanged emails and ideas and I came up with a solution.
I "personalized" those kits. Each one told the story of that business. How it came to be. Why they were in their particular business. What it meant to them - and their family.
Now, when the prospects held the kits in their hands, all the reasons "why" became an "emotional trigger" for them.
And they bought. More than I could personally handle. I filled the orders, let that business go and moved on.
Those sales led to other promotions, including the referral business cards, I still sell today.
The message is, don't quit. Sometimes the answer you need, to turn an idea into a winner, is right in front of you... waiting to be discovered.
Ron
Back a few years ago, Skip Rosell introduced his auto accident kit report, on this very forum.
The report showed how he made up and sold the kits, for $5 ea.
I bought his report, made up some samples but when I tried to sell them for $5 ea., the prospects balked.
At the same time, they were fascinated with them. They would hold them in their hands and turn them over and study them, while asking questions.
I listened, observed and also asked questions.
I could see there was interest but the kits needed something else.
I contacted Skip. We exchanged emails and ideas and I came up with a solution.
I "personalized" those kits. Each one told the story of that business. How it came to be. Why they were in their particular business. What it meant to them - and their family.
Now, when the prospects held the kits in their hands, all the reasons "why" became an "emotional trigger" for them.
And they bought. More than I could personally handle. I filled the orders, let that business go and moved on.
Those sales led to other promotions, including the referral business cards, I still sell today.
The message is, don't quit. Sometimes the answer you need, to turn an idea into a winner, is right in front of you... waiting to be discovered.
Ron
