Dien Rice
December 20, 2016, 11:32 AM
Several years go, I wandered into a restaurant...
I ate the food. I liked it.
I talked to the owner/chef. I liked the guy too...
I kept coming back.
While it was sometimes full... I noticed that it was often empty.
The owner was struggling.
You know why? He couldn't market worth a damn...!
His marketing 100% consisted of... his sign outside the restaurant. That was it. Nothing else...
When he thought it wasn't working, he changed the sign...
Now, anyone who's attended this forum for any length of time would know more about marketing than he would!
This was eye-opening to me... Some of us "marketing junkie" types live in our own little marketing-based world... And we think that everyone knows at least some of the basics of marketing.
The fascinating reality is - many small business owners don't!
I decided to help this restaurant owner... I could have gotten him started with an email list to his customers, but I didn't want a long term commitment emailing them (as I doubt if he could have taken it over if I left). So I helped him by writing media releases, and sending them to the media (with the restaurant owner listed as the contact person)...
He got a lot of media coverage, and he got customers!
But... There were so many things that could have been done to help him...
The point to this post is... Compared to many small business owners, you may have "marketing super powers!"
That is, the ability to make customers "magically" appear, by applying various marketing techniques, tactics, and principles...
Don't discount what you know! You probably know a lot more than the average small business owner out there...
You won't find this out unless you start talking to them. And you may surprise yourself... :)
Best wishes!
Dien
I ate the food. I liked it.
I talked to the owner/chef. I liked the guy too...
I kept coming back.
While it was sometimes full... I noticed that it was often empty.
The owner was struggling.
You know why? He couldn't market worth a damn...!
His marketing 100% consisted of... his sign outside the restaurant. That was it. Nothing else...
When he thought it wasn't working, he changed the sign...
Now, anyone who's attended this forum for any length of time would know more about marketing than he would!
This was eye-opening to me... Some of us "marketing junkie" types live in our own little marketing-based world... And we think that everyone knows at least some of the basics of marketing.
The fascinating reality is - many small business owners don't!
I decided to help this restaurant owner... I could have gotten him started with an email list to his customers, but I didn't want a long term commitment emailing them (as I doubt if he could have taken it over if I left). So I helped him by writing media releases, and sending them to the media (with the restaurant owner listed as the contact person)...
He got a lot of media coverage, and he got customers!
But... There were so many things that could have been done to help him...
The point to this post is... Compared to many small business owners, you may have "marketing super powers!"
That is, the ability to make customers "magically" appear, by applying various marketing techniques, tactics, and principles...
Don't discount what you know! You probably know a lot more than the average small business owner out there...
You won't find this out unless you start talking to them. And you may surprise yourself... :)
Best wishes!
Dien
