Re: Marketing Help Requested
 

Wow,

Gordon, Rod and Don I appreciate the additional ideas.

Gordon:

I already have them printed so I think the cover customization idea is good for me at this point. Would you do mailings and how would you target this if at this point it is generic? It has tips from yoga and psychology for stress reduction and I was thinking of pharmaceutical companies, hospitals, therapists, yoga teachers, mattress manufacturers etc. I have found the marketing directors names for a number of places via Research USA and Hoovers. It is expensive to mail each out and I'm trying to figure out best way to narrow things down as well as to reach top decision maker. As things stand for now the booklet is not for a specific industry and I want to market the quantity I just printed to get cashflow for other projects. Marcia Yudkin wrote that you can have press releases like xyz for lawyers and xyz for chiropractors etc so I thought that was another idea for the same book/booklet as a press release without changing content.

I received an order on the internet from someone for employee appreciation day so that was why I differentiated it from a promotional item as I think employee appreciation gifts are for employee recognition and retention (though ultimately it is to help the company's business so it is a promotional item too ). There is so much written about stress in workplace and people changing jobs due to stress as well as having chronic stress so I thought human resources depts could be good targets.

Rod,

Thank you for the links. I have had good feedback on the cover so that is good news.

Don,

Jimmy Krug did my first printing actually and said a car dealership liked my cover when he once showed them a bunch of booklets.

I like the idea of the ad being covered and then giving free distribution. I was thinking of a pharmaceutical company for the sponsor and then to give out free to hospitals, local clinics and girls/boys clubs but I wasn't sure how you "prove" to the sponsor that you did the distribution (can of course get a receipt from administrator who receives them). I know a NYC clinic that would take 1000 but wasn't sure how to find a sponsor for it. Thanks for all the ideas and feedback.

Debbie

Re: How to sell 120,000 books with one phone call
 

Debbie,

Here's a pretty amazing article from David Frey that could also help:

How to Sell 120,000 Books With a Single Phone Call

http://www.marketingbestpractices.com/members/480.cfm

Registration to his membership site is free, and I would highly recommend.

Cheers,

Rod

Re: Marketing Help Requested
 

Rod,

Thank you. I was just thinking about pharmaceutical companies and that is what the article is about. The person is a doctor so I think that helped his connections but it is a good read and there seems to be similar articles on the site about this. I found a very good book Jump Start Your Book Sales that has a good section on premiums and promotional items too.

Debbie

How I Sold A Few 1000 $'s of Stress Reduction Products
 

Dear Debbie,

Thanks.

I've successfully sold several Stress Reduction products.

I currently give them away as Thank You Prizes and Bonuses for buying prospects.

BEFORE I started selling them on-line.

I gave the information Away to STRESSED people.

On the phone.

By Email and in Blogs.

And shared the information with clerks and cashiers and waitresses.

WROTE DOWN THEIR RESULTS.

Put all of this PROOF on top of my sales letter.

My Question is:

HAVE YOU HELPED ANYBODY with your Stress Reduction Information?

IF you have that done.

THEN you decide what niche to sell into. Like Gordon suggested. You Give Away Stress ideas to folks in the EXACT niche you wish to sell to.

Glenn

P.S. - One of the Fun things I do now is generate leads on Ebay. Give away lots of F_R_E_E Bonuses. And INVITE folks who want WEIRD MUNNY Making ideas to join my F-r-e-e Ezine List.

(Where I store 50 some Info Products - That I use to Speed Educate my small business consulting clients.)

FOR EXAMPLE - Here's a 99 cent E-Report for "THANK YOU POEM Templates."

You Just Plug the waitresses' name in on TOP:

http://cgi.ebay.com/ws/eBayISAPI.dll...MESE:IT&ih=002