That's 8.9% of all visitors BUYING the thing...
 

@ $24.95.

The website is http://docs.google.com/Doc?id=ddv6w6xh_1239frbdpqfj

All done w/ "bum marketing" (except for the pricey full-page ad in the trade journal -- which is the ONLY thing driving the traffic to the site).

-- TW