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-   -   Re: Skip's Auto Accident Kits (http://www.sowpub.com/forum/showthread.php?t=8636)

JohnnyB October 2, 2013 11:26 PM

Yes, there's an app for that
 
Hi Eva:

Looks like no one uses their glove compartment anymore.

I did my own Google search for accident kits and found a bunch of accident
cell phone apps who are sponsored by accident lawyers.

Here's an example:

https://www.youtube.com/watch?v=YWoW...layer_embedded

Maybe you can brand your own (localized) car accident app, and get auto body shops, lawyers, and insurance companies as paid sponsors.

All the best,

JohnnyB

Eva October 3, 2013 09:12 AM

Re: Yes, there's an app for that
 
Quote:

Originally Posted by JohnnyB (Post 33286)
Hi Eva:

Looks like no one uses their glove compartment anymore.

I did my own Google search for accident kits and found a bunch of accident
cell phone apps who are sponsored by accident lawyers.

Here's an example:

https://www.youtube.com/watch?v=YWoW...layer_embedded

Maybe you can brand your own (localized) car accident app, and get auto body shops, lawyers, and insurance companies as paid sponsors.

All the best,

JohnnyB


Yes, I am sure it is, still believe in printed material though as I am sure many others do as well. Will take a look though out of curiosity,

Eva

ron lafuddy October 3, 2013 09:25 AM

Re: Skip's Auto Accident Kits
 
Eva,

I focused on the "gift" angle with the biz owners.

The holidays were coming up and so there was interest.
I started the same way Skip did, selling it directly to
the business owner. I received all kinds of input from
them and made changes as I went.

Talking to the business owners gave me my breakthrough.
They were in different but related businesses. They knew
each other and had their favorites (very important).

And, they shared the same target market.

Bang! The light went on. I had my "Don Alm Moment".

I could make more money, 2 to 3 times as much by giving the
kits away, rather than selling them directly.

From there it was just a case of lining up the advertisers
which the host business was happy to help with.

Initially I put a label for the advertisers on the other side.
Then I changed that to one label, with the host business and the
ads around the outside. Ads and host business info went on the forms
inside as well.

I don't know much about chargers or apps., but I'm sure the concept
could use some updating.

Ron

Eva October 3, 2013 02:49 PM

Re: Skip's Auto Accident Kits
 
Quote:

Originally Posted by ron lafuddy (Post 33292)
Eva,

I focused on the "gift" angle with the biz owners.

The holidays were coming up and so there was interest.
I started the same way Skip did, selling it directly to
the business owner. I received all kinds of input from
them and made changes as I went.

Talking to the business owners gave me my breakthrough.
They were in different but related businesses. They knew
each other and had their favorites (very important).

And, they shared the same target market.

Bang! The light went on. I had my "Don Alm Moment".

I could make more money, 2 to 3 times as much by giving the
kits away, rather than selling them directly.

From there it was just a case of lining up the advertisers
which the host business was happy to help with.

Initially I put a label for the advertisers on the other side.
Then I changed that to one label, with the host business and the
ads around the outside. Ads and host business info went on the forms
inside as well.

I don't know much about chargers or apps., but I'm sure the concept
could use some updating.

Ron


This is how I would try it:

*Clear ziplock bag labeled with a 4x5 label, designed for the biz owner with picture/phone on it
*A 5.5x8.5 8 page brochure included, 6 1/2 page color ads with coupons, 4 1/4 page ads on back side
*Include 3 articles on what to do in case of accident in brochure
*The SR 1 form from DMV included outside of brochure (California)
*Mini notepad
*Ink pen
*Cordless USB Universal car charger

Sell 100 units for $5 each unit

Sell the ads for 2.500 units at $225/$125 for the smaller ones, total of 10 advertisers, approx $2,000 for all 10 ads combined.

Now, you are suggesting to GIVE the kits away? AND make 2-3 times more profit? Can you explain?

I am very familiar with Don Alm btw,

Thanks in advance, Eva

ron lafuddy October 3, 2013 04:56 PM

Re: Skip's Auto Accident Kits
 
Quote:

Originally Posted by Eva (Post 33295)
This is how I would try it:

*Clear ziplock bag labeled with a 4x5 label, designed for the biz owner with picture/phone on it
*A 5.5x8.5 8 page brochure included, 6 1/2 page color ads with coupons, 4 1/4 page ads on back side
*Include 3 articles on what to do in case of accident in brochure
*The SR 1 form from DMV included outside of brochure (California)
*Mini notepad
*Ink pen
*Cordless USB Universal car charger

Sell 100 units for $5 each unit

Sell the ads for 2.500 units at $225/$125 for the smaller ones, total of 10 advertisers, approx $2,000 for all 10 ads combined.

Now, you are suggesting to GIVE the kits away? AND make 2-3 times more profit? Can you explain?

I am very familiar with Don Alm btw,

Thanks in advance, Eva


Eva,

Sorry about the confusion. It's important to keep a program simple
when you are starting out. I learned as I went. You will too if you
decide to give this one a go.

Keep your costs as low as possible.

Not suggesting here that you should give yours away. That's just what
I did and I have to tinker with things and test to keep it interesting.
It just sort of evolved in that direction, based on my experience.

Shouldn't have brought it up, as it's something for the advanced
course. Don't want to confuse anyone wanting to start this program
because I think it has potential - especially today.

Ron

Eva October 3, 2013 05:40 PM

Re: Advanced needed
 
Quote:

Originally Posted by ron lafuddy (Post 33296)
Eva,

Sorry about the confusion. It's important to keep a program simple
when you are starting out. I learned as I went. You will too if you
decide to give this one a go.

Keep your costs as low as possible.

Not suggesting here that you should give yours away. That's just what
I did and I have to tinker with things and test to keep it interesting.
It just sort of evolved in that direction, based on my experience.

Shouldn't have brought it up, as it's something for the advanced
course.
Don't want to confuse anyone wanting to start this program
because I think it has potential - especially today.

Ron


Advanced? I can handle advanced, lol. I am more interested in your opinion on my ad fees and if I should include more ads/coupons. AS far as giving it away, you did but for a reason, a reason I need to know or I go with it my way anyway and learn as I go.

All that is outlined above is less than $3 and I am asking for $5. Profits from ads are additional,

Eva


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