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Re: The toll position is only one of Harvey's money making strategies.
Yeah Gordon, I have seen Harvey's courses go off on eBay at hundreds of bucks...fueled by Harvey's online almost cult legend no doubt.
Someone who was in serious conversation with Harvey about five years ago has made a standing offer to barter the many hours of the conversations for my archived course. I am considering it since I now view the course as obsolete. It was cutting edge when introduced for years, perhaps decades later. I imagine Harvey over the decades has improved and expended his model to the point that it is barely recognizable to his original work which the core was his Toll Position concept. Except for the foundation philosophy of his model that is timeless. Thanks for chiming in. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Interesting you mention Joseph Cossman because I recently had an email conversation with his son. While Harvey and Joseph's models parallels in concept and with some methods and strategies, there are some major departures between their models. They complement each other, but are not exact models.
Harvey apparently concentrates his asset acquisitions with things industrial, more of what you may expect to see in Home Depot or something sold within an industry, not to the public. He is also an inventor who sometimes uses his inventive mind to improve an acquired asset before reintroducing it to the marketplace for competitive advantage and perhaps at lower cost. Joseph Cossman's genius was in finding non industrial consumer type assets that were under performing, or performing well, but in only one sales channel and negotiating the right to distribute it in ways and or in places not previously done for a wider sales reach. If the whatever was sold only in the US and selling well, he would approach the owner for Europe and United Kingdom, etc. distribution rights. He was not an inventor in the traditional sense, but extremely "inventive" in developing more ways to move assets. He came up with 22 ways to distribute products. He didn't invent most of them, but complied and became an expert in all of them, who to contact for best results, etc. He also was an expert on using government resources to help him establish distribution channels world wide, not costing him a penny, using tax payer resources instead. To my recall, Harvey's model does not, or at least it did not decades ago involve enlisting government agency help with establishing international distribution of products. Less than a week ago, for the first time in decades I watched Joseph's telemercial from the early to mid eighties of him presenting and selling his system. At its height, his telemercial ran in 200 local US television markets for five years. It is surprisingly clear and HDDish for 1980's video technology. Having both of of these models working in tandem where they can, someone could do some serious damage (make tons of money) in the marketplace I imagine. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Thanks for this article.
I live in Nigeria and have read Harvey's Toll Position Report (the interview) and I am fascinated with the man. Anyway I can get access to buy his old complete courses? I love studying the old masters and would like to see if there was a way I can model his system here in Nigeria. Thanks SpyGlass. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Hi Aikay,
You are most welcome. :) No afraid Harvey's course has been out of publication for decades. In my opinion, even if you did locate a set of his manuals on someplace like eBay, it is hopelessly obsolete technology wise. I still hold out hope someone, perhaps someone who worked closely with him as a student, protege, close business colleague has adopted and updated his model may be out there somewhere and willing at some point to make the updated model available to the public. Like Gordon said, Harvey's model in total is more than just his toll position method. Way back then decades ago it was more than that. But even this one piece of his model if updated would be the keys to a very lucrative, even life changing model. Really glad you enjoyed my post and the LA Times article on Harvey. spyglass Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Hi Spyglass,
Thanks for sharing that article! It's good stuff... :) Quote:
Sometimes it takes some digging through the dirt to find the gold... One of the "success stories" in this area is Joe Cossman's spud gun. He didn't invent it. In fact, he bought the old tooling to make it from its earlier manufacturer, who made 100,000 of them, but only was able to sell 10,000. Cossman bought the tooling for $500, and manufactured the spud gun, and the rest is history... You can read the story here... E.J. Cossman, 84; Ant Farm, Spud Gun Made Him Fortune http://articles.latimes.com/2002/dec...l/me-cossman19 Harvey has acquired other products, one I can think of is a "secret formula" type of product (where it's protected, not by a patent, but by a "secret formula" and process that's difficult if not impossible to exactly replicate if you don't know the formula and process). Think of it like trying to reverse-engineer a cake... You can do a chemical breakdown of all the chemicals and substances in the cake - but can you then reproduce it exactly? It would still be very difficult, without knowing the exact ingredients, and the exact recipe of which stage to add each ingredient, how long to bake it for, etc. Sometimes a "secret formula" is the best "toll position" for a product (think of Coca-Cola, or even KFC with its "11 secret herbs and spices," or WD-40, whose formula is a trade secret)! Quote:
Around the mid-1990s, I happened to buy a copy of the book "Making It!" by E. Joseph Cossman and William A. Cohen. (It's not as well-known as Cossman's mail order book.) I also got inspired! At that time, I was interested in colloidal silver (as an alternative health thing)... I approached a manufacturer of colloidal silver to see if I could exclusively distribute it, as I felt I could do a better job than was being done with his product at that time. Anyway, he already had an exclusive distributor, so the answer was "no," but he tried to interest me in some of his other products, which at that time I wasn't too interested in... Since then, I didn't approach anyone else regarding obtaining rights until a few years ago (when I've started getting interested in rights again, but with a different class of products)... I plan to focus even more and more on this, in the near future... Quote:
"Toll positions" are still around, and still as powerful as ever! As an example, Harvey's been selling his "Zoom Spout Oiler" for at least 50 years... But, he's still selling plenty of them, and there's no competition who are even close to him! Why? Toll positions! It still works today... Once you understand what they are, and how to use them... You can easily "adapt" the principles to any new technology. The key is... many people don't understand this to the depth that Harvey does. You can read the absolute basics for free online... The absolute basics are in this Dan Kennedy article, for example (where he also mentions Harvey)... http://ezinearticles.com/?The-Money-...sition&id=3262 However, sorry to say this about Dan, but even he doesn't understand toll positions to the same depth that Harvey does. I know this for a fact. Dan Kennedy still works his a** off. Harvey doesn't, yet still makes a ton of money. That's the proof of the difference. I spoke to Harvey a few days ago... He's in his early 80s, yet very happy and healthy. He's still expanding his business, and still looking at new business activities! Many people might ask why? The answer is - because he loves it! As he once said to me, he loves to "play the game of toll position"... Best wishes, :) Dien |
Sherman Hunter was a long time business associate of Harvey's
Sherman's site is
www.ealliancemaker.com Check the opportunity section. We had a good discussion at Warrior Forum a few years ago http://www.warriorforum.com/offline-...al-simple.html My favorite Harvey Brody strategy being used TODAY is Control of a specific skill, which requires certified training with RENEWAL. And the product piece of the action with each supply. I'll give you an example but not what he is doing but so you understand. I created a new golf swing called the J-Swing, if other golf pros wanted to teach it, they had to get trained and certified, and a yearly certification fee to be able to teach it. So, a golf pro could teach the swing and then offer some product like video and advanced golf technique, all with the J-Swing Brand. Now Harvey has a similar type of operation but at a much higher gear, a fifth gear high flying money maker where training is into the thousands along with the product. To my knowledge, he is one of the only people who have set this type of thing up. As Dien said, old technology, enduring principles. Gordon PS. I've been a member of Hunter's site for years, interesting opportunities come up over there. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Gordon,
You hit the nail on the head when you talked about licensing. The Internet has opened up all kinds of possibilities. I know one company that offers a software program that scrapes the Internet for leads. Their license fee is 497upfront with a 97 dollar per month fee. The buyer is free to hustle up other buyers. If he or she finds a buyer, they keep 400 out of the 497 initial fee and get a percentage of the thererafter 97monthly fee. The licensing of the software is the key for the developer. Obviously these aren't the only people doing that. The QR code business is another example. I won't bother to list them all as there isn't room even in virtual space. Nice tip that many of us have forgotten. Tom |
Licensing expo
A place to see what licensing is about.
http://www.licensingexpo.com/ Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
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The BRODY and Cossman Virtual Co. SECRET is...
From the Cossman obit...
"I've had 20 big winners in my lifetime -- ones I've sold 1 million or more of. I only created two," he told the San Diego Business Journal in 1989. The two inventions were the ant farm and a fishing lure that smelled like meat. For the things he didn't invent, he said, "I contacted the manufacturers and got exclusive rights in writing. Then I'd market it as if it were my own product." There you go. Gordon Quote:
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