SOWPub Small Business Forums

SOWPub Small Business Forums (http://www.sowpub.com/forum/index.php)
-   SOWPub Business Forum (http://www.sowpub.com/forum/forumdisplay.php?f=2)
-   -   A free franchise for you. (http://www.sowpub.com/forum/showthread.php?t=9683)

WillyWallace October 24, 2016 06:43 PM

Re: A free franchise for you.
 
Awesome thank you!!

Benjamin815 October 25, 2016 05:09 PM

Re: A free franchise for you.
 
I understand the process of getting applicants. And think it is genius. But a lot of companies in my area already exclusively use temporary agencies to fill their positions. Can you provide more details on how you find jobs for the applicants? Also, do you ever charge a company for filling a position or is that your competive advantage?

Thanks

GordonJ October 25, 2016 07:04 PM

Good questions.
 
Quote:

Originally Posted by Benjamin815 (Post 37357)
I understand the process of getting applicants. And think it is genius. But a lot of companies in my area already exclusively use temporary agencies to fill their positions. Can you provide more details on how you find jobs for the applicants? Also, do you ever charge a company for filling a position or is that your competive advantage?

Thanks


You need to know why they use temp agencies, mostly because it eliminates the trial period and paperwork...the people are employed by the temp agency, usually for 90 days, then they can be hired in and the employment agency is compensated. This is the way it works these days. So, your job would be to get them "temp" hire ready.

Two people with equal experience, equal skills, one has been certified to know ________ fill in the blank, and today, it would mostly be Internet, maybe Facebook or even writing...so YOUR person would be most likely to get the temp job which leads to full time employment.

I did not (or wouldn't) charge companies except when it is acting as if a headhunter, that is, finding a specific person for a specific job and you make sure their qualifications are a match, then go ahead...the problem in many states is there are today, a lot more red tape and legal work to call yourself either a Headhunter or a temp agency, these have evolved and the state wants it's cut, via fees, licensing or just taxes.

You have to get your client to tell what kind of job they want. Then, how far are they willing to drive? What are their restrictions or requirements?

I believe the best bet today is to offer the training, in both job related positions and the soft skills a position might require. Give me some examples of a potential client you might have in your area, and I can probably get a little more specific.

Most job seekers are like a ball in the pinball game, you want to be more of a guided Pachinko, where you can direct the ball to fall into a certain slot, see?

A mechanic wants to become a salesman, never sold anything, so you get to the why, the reason for the change, and he could easily go through 12 jobs in a year answering those goofy commission only ads seen everywhere. They churn and burn people, BUT, 3 to 4 months of that crap, your mechanic may have picked up the skills to get an entry level at a car dealership because he has demonstrated the willingness to get tested by the fire.

Each person that comes to you has to be treated as a customized job, but you can lead people into classes, where your time is leveraged and the money is greater. Say, you offer a class on WordPress, and a job club, so after the workshop, this group meets and develops skills together, and their resume can now include a "level" of certification, because you tested them.

The one thing I did was give good skills tests, and they took it until they got 100, only then would I "certify" their resume as tested and proven. Especially handy with MS Office Excel which many can open, but few can actually use. A one day training in Excel will put them ahead of a casual user who has used it for 5 years but can't make a good graphic on one. That sort of a thing.

You need to get out and ask, become a job seeker for 30 days part time and hit the hospitals to start, find their bulletin boards, snap a pic, and see for yourself, likewise, know all the online places where many companies send you and see what kind of resumes they accept.

Ask more, and the more specific your question, the better (maybe) I can answer you. Not going to be a shortage of job seekers any time soon, that I can guarantee you.

GordonJ

Benjamin815 October 25, 2016 08:00 PM

Re: Good questions.
 
Quote:

Originally Posted by GordonJ (Post 37358)
You need to know why they use temp agencies, mostly because it eliminates the trial period and paperwork...the people are employed by the temp agency, usually for 90 days, then they can be hired in and the employment agency is compensated. This is the way it works these days. So, your job would be to get them "temp" hire ready.

Two people with equal experience, equal skills, one has been certified to know ________ fill in the blank, and today, it would mostly be Internet, maybe Facebook or even writing...so YOUR person would be most likely to get the temp job which leads to full time employment.

I did not (or wouldn't) charge companies except when it is acting as if a headhunter, that is, finding a specific person for a specific job and you make sure their qualifications are a match, then go ahead...the problem in many states is there are today, a lot more red tape and legal work to call yourself either a Headhunter or a temp agency, these have evolved and the state wants it's cut, via fees, licensing or just taxes.

You have to get your client to tell what kind of job they want. Then, how far are they willing to drive? What are their restrictions or requirements?

I believe the best bet today is to offer the training, in both job related positions and the soft skills a position might require. Give me some examples of a potential client you might have in your area, and I can probably get a little more specific.

Most job seekers are like a ball in the pinball game, you want to be more of a guided Pachinko, where you can direct the ball to fall into a certain slot, see?

A mechanic wants to become a salesman, never sold anything, so you get to the why, the reason for the change, and he could easily go through 12 jobs in a year answering those goofy commission only ads seen everywhere. They churn and burn people, BUT, 3 to 4 months of that crap, your mechanic may have picked up the skills to get an entry level at a car dealership because he has demonstrated the willingness to get tested by the fire.

Each person that comes to you has to be treated as a customized job, but you can lead people into classes, where your time is leveraged and the money is greater. Say, you offer a class on WordPress, and a job club, so after the workshop, this group meets and develops skills together, and their resume can now include a "level" of certification, because you tested them.

The one thing I did was give good skills tests, and they took it until they got 100, only then would I "certify" their resume as tested and proven. Especially handy with MS Office Excel which many can open, but few can actually use. A one day training in Excel will put them ahead of a casual user who has used it for 5 years but can't make a good graphic on one. That sort of a thing.

You need to get out and ask, become a job seeker for 30 days part time and hit the hospitals to start, find their bulletin boards, snap a pic, and see for yourself, likewise, know all the online places where many companies send you and see what kind of resumes they accept.

Ask more, and the more specific your question, the better (maybe) I can answer you. Not going to be a shortage of job seekers any time soon, that I can guarantee you.

GordonJ


Just for clarification, we are focusing on preparation and possibly sending clients to temporary agencies but we are making sure that they have a high chance of being selected due to our resume and/or cover letter and training. How do you develop or find good skills tests? Especially involving interviewing skills.

I appreciate your long and well thought out answer.

Thank you.

GordonJ October 25, 2016 09:14 PM

As only one part of the overall business.
 
Quote:

Originally Posted by Benjamin815 (Post 37359)
Just for clarification, we are focusing on preparation and possibly sending clients to temporary agencies but we are making sure that they have a high chance of being selected due to our resume and/or cover letter and training. How do you develop or find good skills tests? Especially involving interviewing skills.

I appreciate your long and well thought out answer.

Thank you.


There is plenty of low hanging fruit with just a resume, from 49 to 199 or more to several hundred for a CV.

Client prep, and testing is one of the fastest growing areas of the job hiring/job finding industry. Today, many businesses are using special apps, which many people seeking a job don't even know about. Take a look at one of 1001 sites re: courseware for apps:

https://www.getapp.com/p/sem/learnin... QmUaQodUnsHXA


Get familiar with all the courseware out there here is a site, which if looked at in the right way, presents an incredible biz-op
https://corporatetrainingmaterials.c...FQ2UaQod2c4CBw

For less than 5 k, you have a ready to go get a small office, run some ads, and you could do very well.

There are tons of courseware, most comes with tests. I developed my own, but keep in mind I was trained by New Horizon Computer Training Center and I worked for a community training center which got courseware for free as part of a JTPA (Jobs Training Partnership Act) program I was involved in.

MS Office has tons of tests available. Spend an hour googling courseware and tests, and see what is out there.

Again, testing is only a part of the Resume?job finding service, and you can break it down anyway you want it, maybe you just want a 20 hour a week deal, so testing might be the only focus...maybe you create half day workshops, with a focus on useful software to help people get jobs.

You can be as creative as you want, set it up to suit you. Lots of people seeking jobs, need training, and even looking for a biz-op.

And with drug testing, and the opiate epidemic, getting qualified drug free jpb candidates is getting harder and harder.

Lots of opportunity. Me? I'd stick with leverage...workshops, half and one days ones on the unusual, out of the ordinary kind which appeal to people with money and who want them.

LOTS of opportunity.

GordonJ

PS...check this out:

https://flyplugins.com/wp-courseware/

Benjamin815 October 30, 2016 07:35 PM

Re: As only one part of the overall business.
 
Quote:

Originally Posted by GordonJ (Post 37360)
There is plenty of low hanging fruit with just a resume, from 49 to 199 or more to several hundred for a CV.

Client prep, and testing is one of the fastest growing areas of the job hiring/job finding industry. Today, many businesses are using special apps, which many people seeking a job don't even know about. Take a look at one of 1001 sites re: courseware for apps:

https://www.getapp.com/p/sem/learnin... QmUaQodUnsHXA


Get familiar with all the courseware out there here is a site, which if looked at in the right way, presents an incredible biz-op
https://corporatetrainingmaterials.c...FQ2UaQod2c4CBw

For less than 5 k, you have a ready to go get a small office, run some ads, and you could do very well.

There are tons of courseware, most comes with tests. I developed my own, but keep in mind I was trained by New Horizon Computer Training Center and I worked for a community training center which got courseware for free as part of a JTPA (Jobs Training Partnership Act) program I was involved in.

MS Office has tons of tests available. Spend an hour googling courseware and tests, and see what is out there.

Again, testing is only a part of the Resume?job finding service, and you can break it down anyway you want it, maybe you just want a 20 hour a week deal, so testing might be the only focus...maybe you create half day workshops, with a focus on useful software to help people get jobs.

You can be as creative as you want, set it up to suit you. Lots of people seeking jobs, need training, and even looking for a biz-op.

And with drug testing, and the opiate epidemic, getting qualified drug free jpb candidates is getting harder and harder.

Lots of opportunity. Me? I'd stick with leverage...workshops, half and one days ones on the unusual, out of the ordinary kind which appeal to people with money and who want them.

LOTS of opportunity.

GordonJ

PS...check this out:

https://flyplugins.com/wp-courseware/


After reviewing a lot of courseware over the last few days. I really like the corporatetrainingmaterials.com that you recommended.

My question is, would you advertise that its the same training used by the army, navy, etc of their other clients or would you try to create credibility through using your own businesses name?

GordonJ October 31, 2016 12:09 AM

I think it would depend how they would be used.
 
Quote:

Originally Posted by Benjamin815 (Post 37381)
After reviewing a lot of courseware over the last few days. I really like the corporatetrainingmaterials.com that you recommended.

My question is, would you advertise that its the same training used by the army, navy, etc of their other clients or would you try to create credibility through using your own businesses name?


You might consider a business plan, even a mini one, so before you leap into something, you flesh out your concept and define your customer. It does add credibility but, I feel, if your marketing is done right, potential customers wouldn't really care, they want the information.

But, it may be an advantage because they would have to pay almost 500 for the same courseware. It depends on how you plan to use it.

It could be anything from the small 1/2 day workshops I do, to a full on demand training center. Yesterday I did a small workshop and used my own materials, and there is also PLR.

Gordon J

unpinkpanther October 31, 2016 03:40 AM

How would you "scale" this up?
 
Quote:

Originally Posted by GordonJ (Post 37382)


It could be anything from the small 1/2 day workshops I do, to a full on demand training center. Yesterday I did a small workshop and used my own materials, and there is also PLR.

Gordon J


I love this thread.

Please advise: how could one scale this up?

Let's say for instance you're an introvert
and the very thought of saying essentially
the same thing to strangers on different days
doesn't "call" to you.

How would you create some sort of "franchise"
where you only create the course content and
then you "license" people to teach it?

Thank you

Benjamin815 October 31, 2016 06:31 AM

Re: How would you "scale" this up?
 
Quote:

Originally Posted by unpinkpanther (Post 37383)
I love this thread.

Please advise: how could one scale this up?

Let's say for instance you're an introvert
and the very thought of saying essentially
the same thing to strangers on different days
doesn't "call" to you.

How would you create some sort of "franchise"
where you only create the course content and
then you "license" people to teach it?

Thank you


There are some websites where you can put your course to be found and purchased online or you could create a webinar where you only have to record it once but could charge people over and over for admission.

In my opinion, a better option would be to figure out the marketing side and just hire someone with training experience to run the workshops for you.

For example, even if you charge $99 per person and can get 4 participants for a one day workshop, you could afford to pay someone $20/ hour and still come away with over $200 profit.

If there are 4-5 towns you could manage this within an hour and a half or so driving distance. You could have the same workshop 4-5 times per week and give that person a full time job. I know people intelligent enough to run these workshops that have driven farther for less pay.

Before getting way too far ahead of ourselves tho, I believe finding ways to have more participants and/or being able to charge more per person would be the first place to look when thinking of increasing profits.

There is a lot of good and affordable courseware out there, check out one of Gordon's previous replies in this thread. Why even bother creating a course? From what i'm seeing it would be easier and faster to find out what courses people in your area are looking for and find it already professionally done and like Gordon said go the plr route.

GordonJ October 31, 2016 11:09 AM

Scaling, mulitplying, expanding...all good ideas, BUT...
 
Quote:

Originally Posted by Benjamin815 (Post 37385)
There are some websites where you can put your course to be found and purchased online or you could create a webinar where you only have to record it once but could charge people over and over for admission.

In my opinion, a better option would be to figure out the marketing side and just hire someone with training experience to run the workshops for you.

For example, even if you charge $99 per person and can get 4 participants for a one day workshop, you could afford to pay someone $20/ hour and still come away with over $200 profit.

If there are 4-5 towns you could manage this within an hour and a half or so driving distance. You could have the same workshop 4-5 times per week and give that person a full time job. I know people intelligent enough to run these workshops that have driven farther for less pay.

Before getting way too far ahead of ourselves tho, I believe finding ways to have more participants and/or being able to charge more per person would be the first place to look when thinking of increasing profits.

There is a lot of good and affordable courseware out there, check out one of Gordon's previous replies in this thread. Why even bother creating a course? From what i'm seeing it would be easier and faster to find out what courses people in your area are looking for and find it already professionally done and like Gordon said go the plr route.


Ok fellows, let me take a deep breath. Some real life examples first.

I have a friend who is Prez of a small business, which has just upgraded to EXCEL 2016 and his people need some training. So, if you live in Akron, OH area you might Google Excel Training and you would find:

https://www.certstaff.com/trainingca...16-level3.html He would pay 315 per student and either send them to a class on the schedule, or he could pay about the same to have them come to his business (which he would not do, again--bad experience).

https://www.onlc.com/outline.asp?loc=OHAK&ccode=WEXL16 Here is where he would pay between 295 to 345 and again wait UNTIL there was a class.

See he has two problems, waiting for a class, which he can't afford to do, OR paying a premium to bring in an onsite instructor. You will find a range between 250 to 425 dollars for this class, and it is somewhat typical, although Excel is the highest priced usually of all MS Office training.

Now, meet Joe. A former instructor I worked with at New Horizons Computer Training Center. Joe is a Freelancer. Up to date on all the most used business software. Joe will teach this class to one person for 199. Personal attention and instruction, on site or off. He will do up to 5 people at once, for 150 each.

Joe, one of thousands of certified MS Office trainers, can pick up 750 bux for his one day training and be available ON DEMAND. At only 150 per person, he kills the training center on price because he doesn't have overhead or advertising costs.

NO overhead or
NO advertising costs (customer acquisition) Why doesn't Joe advertise?

Because I do it for him. He charges me 99 per student, and if only one, 150. Joe was let go from New Horizons when they closed down. Again, there are thousands of Joes and Josephines in your area, check craigslist.

So, by having spent a little time letting small businesses know we can do an ON DEMAND training, for a lower cost, and do it at the convenience of the business, we can kill the fixed operations. Now when I say I, read that as one of my JV partners, a RETIRED executive secretary, a neighbor, who spends about 15 hours a week on the phone scheduling private workshops.

OK. Joe keeps plenty busy, he can get 395 on his own if a biz or person needs training like, now. He considers that a decent pay day for his 6 hours of work. Joe can make 500 for the same 6 hours saying the same thing over and over to different people, IF he lets me "book him", being a MIDDLEMAN and all.

Using Other People's Time, and skills, and some direct response marketing, this is a pretty darn simple business model.

TWO: My chatteling course. Anyone here could use a book at Amazon as the "course book". I'm putting together a class based on Cialdini's latest work, PreSuasion, the best book out there. Students will have needed to read the thing before the class. So, Cialdini gets a book sold, my students have paid for the courseware and I add my 50 years of selling to the class. Win/WIN/WIN for all of us.

In the chatteling case, I could easily license my courseware to a person who would be allowed to use it in their promotions or advertising and I would provide the ready to use courseware for them. Again, the simple thing is to use what is already out there and adjust it.

BUT, before ya all go off becoming Zillionaires with this thing, you have to either do one or a few yourself OR begin to find your staff (freelancers, 1099ers who can deliver the goods).

Again, like in most businesses GETTING CUSTOMERS, is a huge cost of doing business. This is why I keep suggesting testing ads on Craigslist and getting to know your area.

I know people who can teach, instruct and one good source is my local High Schools, we have 4 of them. One teacher I had in school, and he taught computer sciences, he was always looking for some quick cash gigs.

So, pull the reins back and slow down the horses.

Training can be a one man gig, teaching what you know to one person (like golf instruction).

You can get several people in a workshop, like my Think And Reach Par, where several golfers LEVERAGE MY MONEY.

I could put the workshop on audio (did that) and just sell it. OR, I could license the J-Swing and TARP to other golf instructors on a year to year basis, where they would be able to use the branding for their own golf business.

So, hopefully, I answered your questions. You scale up via other people, but it costs money in some cases. You do JV, if you have a network of people who will consume your training en masse.

I'll try to answer all questions you might have.

But, let's leave the calculators down, and think of GETTING STARTED before you build the next Subway of training, OK?

Gordon Jay


All times are GMT -4. The time now is 04:36 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.