"As the Thread turns" Robert Kiyosaki's take on the Difference between Sales and Marketing
 

The Difference between Sales and Marketing

“An S quadrant business owner is often good at sales, but to be a successful B quadrant business owner, you must be good at marketing as well as sales”

“Sales is what you do in person, one on one. Marketing is sales done via a system” Most S quadrant businesspeople are very good at one-on-one sales. For them to make the transition to the B quadrant, they need to learn how to sell through a system, which is called marketing.

[S quadrant= specialists, dentist, doctors, sales professionals etc usually one person
B quadrant = businesses with investors, specialists, employees and business owner]

[excerpted from the book "Rich dad's guid to investing" pg 275,276]

Excellent thread folks!

Duane Adolph

Marketing creates the awareness
 

> As someone "new" to running your
> own business I have a question. Could
> someone help me define the difference
> between Sales versus Marketing? If your
> marketing is done properly won't the sales
> take care of themselves?

Marketing creates the awareness. Everything after that is either sales or a combination of more marketing and resulting sales. Constant TV advertising of a certain product is a good example of continuing marketing. Infomercials create the need and desire to buy first, and that is the marketing part, then the "irresistible" sales pitch is the selling part.

You can't have sales without the marketing that creates the awareness for the need and desire for the product or service.

Lawrence

Ken...
 

It's amazing how "Linear Thinking" can bind one to a predisposed perspective.

There are a number of replies to my initial post where one can't grasp or understand the concept, so they seek the thoughts of someone else - who will corraborate their way of thinking. Not very independent thinking is it???

Others will have you believe there is no distinction between Sales and Marketing. Again... "Linear Thinking" at fault, and not being open to alternative definitions.

Remember the great seafaring voyagers who were searching the vast ocean expanses??? Others told them they would fall off the edge of the World because the World was flat. Good thing Magellan and Columbus weren't earthbound by "Linear Thinking".

DaVinci espoused the World circled the Sun when everyone else believed the World was the "Center of Everything" and things revolved around it. DaVinci was almost killed over his statements. Again... "Linear Thinking" by others...

Rent the video "One Flew Over The Cuckoos Nest" with Jack Nicholson. As long as everybody takes their medication and believes what they are told... Everything is in order on the Psychiatric Ward, and the Universe, and the caregivers will leave you alone. Does that make it right??? No... But they eventually broke the character played by Jack Nicholson with surgery to conform with their "standards".

I have plans this weekend and a number of things to do next week. But I plan on writing an article to be posted on The Marketing Forum sometime soon detailing more of the Sales vs. Marketing concept.

Don't ever believe marketing has to occur in order to have a sale. But with the proper marketing your sales will explode!

The World is round. We circle the Sun. We fly in the skies. We dive into the deepest trenches of the oceans. We will leave our Galaxy one day. We will solve the Theory of Cold Fusion. All things people have said could never be done, or never will be done... What do you think???

Above all else Ken... Be an independent thinker. Don't rely on others to confirm what you may or may not understand right now. And don't be afraid to step out of the accepted norms. Don't fall into the entrapments of "Linear Thinking"

I will put my name on the line and say this... The top 5% of PROFESSIONAL salespeople are not "Linear Thinkers". I'm not talking about the part time web site guy trying to make $100.00 a month while holding down a 9-5 job they hate.

I'm talking about people who make their Career as a Professional Sales Person. And I am still striving to attain that status of being in the Top 5%.

Success and Regards... Mike


CrashCourseMarketing eZine... What Free Thinkers read...

Marketing without marketing --- works for me too...
 

> "Mike??? You don't know me but JL said
> he gets his insurance from you and I want to
> switch! Can you do that???" ::Insert
> Seinfelds "Yada Yada" episode:::


Hi! This is XXX. I want you to build my website. When can you start?



This happens frequently. Someone I've never been in contact with, never heard of, calls me and asks me to look after their web development. They don't care what my price is, what my services include, and they really know nothing about me other then someone they know and trust said to them, "call Steve."

Likewise -- there wasn't any marketing on my part but "word of mouth marketing" certainly played a large part in generating the sale.

Best Regards,
Steve MacLellan






Accessing FTP from DOS