Originally Posted by GordonJ (Post 37386)

Ok fellows, let me take a deep breath. Some real life examples first.

I have a friend who is Prez of a small business, which has just upgraded to EXCEL 2016 and his people need some training. So, if you live in Akron, OH area you might Google Excel Training and you would find:

https://www.certstaff.com/trainingca...16-level3.html He would pay 315 per student and either send them to a class on the schedule, or he could pay about the same to have them come to his business (which he would not do, again--bad experience).

https://www.onlc.com/outline.asp?loc=OHAK&ccode=WEXL16 Here is where he would pay between 295 to 345 and again wait UNTIL there was a class.

See he has two problems, waiting for a class, which he can't afford to do, OR paying a premium to bring in an onsite instructor. You will find a range between 250 to 425 dollars for this class, and it is somewhat typical, although Excel is the highest priced usually of all MS Office training.

Now, meet Joe. A former instructor I worked with at New Horizons Computer Training Center. Joe is a Freelancer. Up to date on all the most used business software. Joe will teach this class to one person for 199. Personal attention and instruction, on site or off. He will do up to 5 people at once, for 150 each.

Joe, one of thousands of certified MS Office trainers, can pick up 750 bux for his one day training and be available ON DEMAND. At only 150 per person, he kills the training center on price because he doesn't have overhead or advertising costs.

NO overhead or
NO advertising costs (customer acquisition) Why doesn't Joe advertise?

Because I do it for him. He charges me 99 per student, and if only one, 150. Joe was let go from New Horizons when they closed down. Again, there are thousands of Joes and Josephines in your area, check craigslist.

So, by having spent a little time letting small businesses know we can do an ON DEMAND training, for a lower cost, and do it at the convenience of the business, we can kill the fixed operations. Now when I say I, read that as one of my JV partners, a RETIRED executive secretary, a neighbor, who spends about 15 hours a week on the phone scheduling private workshops.

OK. Joe keeps plenty busy, he can get 395 on his own if a biz or person needs training like, now. He considers that a decent pay day for his 6 hours of work. Joe can make 500 for the same 6 hours saying the same thing over and over to different people, IF he lets me "book him", being a MIDDLEMAN and all.

Using Other People's Time, and skills, and some direct response marketing, this is a pretty darn simple business model.

TWO: My chatteling course. Anyone here could use a book at Amazon as the "course book". I'm putting together a class based on Cialdini's latest work, PreSuasion, the best book out there. Students will have needed to read the thing before the class. So, Cialdini gets a book sold, my students have paid for the courseware and I add my 50 years of selling to the class. Win/WIN/WIN for all of us.

In the chatteling case, I could easily license my courseware to a person who would be allowed to use it in their promotions or advertising and I would provide the ready to use courseware for them. Again, the simple thing is to use what is already out there and adjust it.

BUT, before ya all go off becoming Zillionaires with this thing, you have to either do one or a few yourself OR begin to find your staff (freelancers, 1099ers who can deliver the goods).

Again, like in most businesses GETTING CUSTOMERS, is a huge cost of doing business. This is why I keep suggesting testing ads on Craigslist and getting to know your area.

I know people who can teach, instruct and one good source is my local High Schools, we have 4 of them. One teacher I had in school, and he taught computer sciences, he was always looking for some quick cash gigs.

So, pull the reins back and slow down the horses.

Training can be a one man gig, teaching what you know to one person (like golf instruction).

You can get several people in a workshop, like my Think And Reach Par, where several golfers LEVERAGE MY MONEY.

I could put the workshop on audion (done that) and just sell it. OR, I could license the J-Swing and TARP to other golf instructors on a year to year basis, where they woud be able to use the branding for their own golf business.

So, hopefully, I answered your questions. You scale up via other people, but it costs money in some cases. You do JV, if you have a network of people who will consume your training en masse.

I'll try to answer all questions you might have.

But, let's leave the calculators down, and think of GETTING STARTED before you build the next Subway of training, OK?

Gordon Jay

Originally Posted by Benjamin815 (Post 37389)

From the research i've done to try and find which workshops are most valuable to someone's career. It seems to consistently be microsoft excel, 6 sigma, as well as soft skills such as public speaking and presentation. In my area there are a lot of call centers.

So what I'm doing is I've begun writing a report I plan to give away (as Gordon mentioned in an earlier post) on how to get the hottest jobs in the city and I've looking into what makes resumes stand out so I can offer the free resumes as well.

I plan on having a one question survey they have to answer to download the report. Which of the following skills interest you most?
Public speaking, presentation, job search or call center.

When doing the free resumes and aptitude testing , I will recommend a class based off of our conversation and gauge their interests. I plan on offering job specific resumes and cover letters at a premium as well as your $495 find their ideal job 90 day guarantee in the beginning and using these lists to begin workshops.

I believe after going through a couple of different courses with the courseware out there and my background I can successfully run these soft skill workshops with 4-6 students at a time myself.

While like Gordon pointed out, you can make significantly more per student with Microsoft. I think in a community like mine, I'm going to be better off starting with the soft skills and resumes.

I don't have any questions at this time, if anyone has any suggestions, my ears are wide open.

Thanks again for all of your insight, Gordon.

Much appreciated.

Originally Posted by unpinkpanther (Post 37402)

Call me impatient, but I've put up a Facebook
post to generate inquiries for a training
"franchise".

In spite of a TON of "Likes", not a single
lead in 2 days!

What could be wrong?

(I won't want to risk getting banned by
posting the FB message here, as that could be
deemed BLATANT advertising)

Originally Posted by unpinkpanther (Post 37404)

Thank you.

Here is the Facebook post
(now with over 750 "Likes"):

"Over 26 million Nigerians are unemployed or
underemployed, according to the National
Bureau of Statistics.

In Nigeria today, more people are in the same
jobsearch with you, competing for the same
jobs.

Find out how you can start building your
career and stand out from the crowd in the
economy.

Get FREE details at <<link>>"

Please what's missing?

Originally Posted by GordonJ (Post 37408)

There is a lot missing, as far as information goes. A post? Where? Is it a facebook page targeting Nigerian employment?

Originally Posted by GordonJ (Post 37408)

You have a link, to where? NO one has hit the link? What are they liking?

Originally Posted by GordonJ (Post 37408)

I just don't get the whole process. Who are you targeting? Why?

Where on facebook will you find them? What is the end result, what do you want them to do?

Originally Posted by unpinkpanther (Post 37409)

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.

The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site

The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you

Originally Posted by unpinkpanther (Post 37409)

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.



The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site




The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you

Originally Posted by Dien Rice (Post 37410)

Hi,

Thanks for asking...!

When I see your post on FB, this is what I see...

"Over 26 million #Nigerians are unemployed or underemployed, according to the National Bureau of Statistics.

In #Nigeria today, more people are in the same #jobsearch with you, competing for the same #jobs.

Find out how you can start building your #career and stand out from the crowd in the #economy.... See More"

Only when I click on "See More" do I see the next line, which is...

"Get FREE details at https://www.alignacademy.com/careers/"

I suspect that many people are not bothering to click on "See More"... So they don't even realize that you are offering "FREE details"...

I would recommend that either you give people a STRONG REASON to click on "See More"... Or at least let them see your offer (of free details) without having to click on "See More"... (This might mean having to shorten the part before your offer.)

The other thing I would do is make the offer much stronger. "FREE details" I feel is not as strong an offer as "Get your FREE report which shows you how to double your chances of getting a job"... or "Watch this FREE video which reveals the 3 things most employers are looking for"... or something like that.

I would always offer good, free information... But don't give them everything for free. Give them some valuable information... This (1) makes people happy, and (2) proves to people that you DO have information that they want to know.

Once they are happy with the free information - and are hopefully hungry for more - then you can sell them your product, course, consulting service, or whatever it is you are offering...

I hope that helps... :)

Best wishes,

Dien