Wife Threatens Divorce-Must Sell 200K Astin Martin
 

Hi,

Thanks for the great forum.

Your Opinion, please.

I'm sort of indifferent to cars. IF it has wheels, I'll drive it - is my attitude.

So I'm looking for some car buffs.

Lovers of Expensive cars to be exact.

Here's what it's about:

A client of mine has been asked by his Real estate investor BOSS to - "SELL MY ASTIN MARTIN."

So he calls me.

We brainstorm on the phone.

He wants to run ads in THE ROBB Report. Other hi-End spots.

He agrees to TEST the Ad - FREE of Charge - 1st.

So this DRAFT I - ad was created to DRIVE affluent prospects to a FREE WEbsite. (John will show the ad to) Rich guys he meets at detailing, custom shops, Up-scale parts stores, maybe an exclusive car wash.

Turns out
John has some rich
friends who spend
a lot of money. 1000's a mo - with GoGo Dancers at several Hi-End Men's clubs.

So he can get #1 Dancers at clubs to pose for photos next to the Astin Martin.

We figure these girls wouldn't mind F_R_E_E advertising among rich car owners, either.

Here's the ad - Whose ONLY goal is to drive guys to the website:

======================================
Wife Threatens Divorce-Must Sell New Astin Martin

My wife is Jealous of all the Hot Women
my Shiny Black Sex-Magnet-on-Wheels Attracts.
(I'm crying - Only 1 yr old - 2500 Miles.)

Go to SexMagnetOnWheels.com to see
4 Hot, 20 yr old Lap Dancers caressing the car.
GINA - (#1 Rated GoGo Dancer Club A) Blonde-Red Bikini - 36-26-36
Nicki - (Also #1 at Club B) Leggy Brunette - Yellow short shorts-Halter top-38-26-34
KAREN - (Tied for #1 Club C)- Cute Asian Girl - Blue Bikini-34--24-32
Kelly - (Rated #1 at Club D) Petite Redhead - Green Bikini - 37-26-36

Oh Yeah - I gotta sell this car or Lose 1/2 my net worth
in a Divorce. So you can get a Great price on an Astin
Martin. Details on the website. Thanks a lot - Frank
===================================

(We haven't created the website yet. Still on PHASE I - Testing.)

Question #1:

We're testing the above ad.

My guess is we may need to add some personal info about the girls. To get affluent car owners to CHOMP at the bit to get to the site.

What kinds of info should we include?

Question #2:

Should we Test - Small pics of each girl at the bttm of the ad? Then tell them to go to the site for the Full size photos?

Thanks,

Glenn

***************************

The BOZO Report:

http://cgi.ebay.com/ws/eBayISAPI.dll...m=120041879740

BULL...
 

You trying to sell a car? Then DO IT!

What's with all the Go-GO Strip Club crap?

If you've got a SERIOUS car, then SERIOUS people will want to know about it. It won't take topless dancers to sell it.

MPO.. You ain't sellin' Jack.. You're trying to sell your Ebay auction!

Pete

Re: BULL...But Effective!
 

Glenn is selling the sizzle – not the steak.

Sure the car will sale without the hype but
people want to be entertained. They are not
really looking to buy just basic transportation.

They buy the feelings they imagine in their heads
when considering your offer. If you paint a picture
in their minds of how owning and driving this car
can make them feel you can get a higher price for it.

My wife and I just sold our 1976 Jaguar on its looks alone.

Only took one day to do it and we had people bidding against
each other for it. And we told everyone how many repairs the car
needs and how we bought a family Station Wagon because we
needed reliable transportation and more cargo space for delivering
the Gift Baskets we make for Realtors and Car Dealers and for hauling
our Photography gear and props around.

But we also told them how heads would turn whenever we drove the car
and how people would always approach us to talk about it and how it would
attract the attention of the opposite sex.

We got more for it than we were asking!

What’s wrong with Glenn promoting his ebay business?


Cheers,
Steve Shulenski
http://www.PetPhotoBiz.com

Re: Wife Threatens Divorce-Must Sell 200K Astin Martin
 

Steve,

I fully understand what you are saying.. BUT, and this is just from my view point.. If you had that much money tied up in a car, and you wanted to sell it, would you go through all these hoops, jumps and water hazards?

Kinda doubt that you, or anyone else would.

Having been involved in the purchase and sale of very high priced cars for several months now, I've yet to see anyone have to go to this extent to sell a car that's worth anything.

So.. my point is, Steve.. is this really someone seeking advise on how to use skin to sell a car, or a cleaver way to promote a book being sold on Ebay? :confused:

Pete

Looks like an opp for you Pete
 

The only way to know for sure is to contact the guy and then get the details if he is serious. If he is legit, your buyers list could be gold for you.



Take your several months experience being involved with buying and selling of high priced vehicles and get in touch with your exotic buyers list and see if any are interested in the vehicle offered buy the thread starter.

Worst thing that can come from it is that you find out the guy is full of it.
If that is the case, hang up the tele and move on.



Jason

He's for REAL
 

Hi Jason,

Thanks.

Glenn has been a contributor to this forum for YEARS now...
I don't know WHY Pete's response was kept because it was CLEARLY a
SLAM against Glenn for NO REASON AT ALL!

In Fact, Pete seems to like SLAMMING OTHER PEOPLE for doing
things that Pete, himself, has done.
Go Figure...

Hopefully Dien will get the OLD posts back up so that You can do
a search for Glenn's posts over the years...
Glenn isn't only just entertaining, but Quite Helpful, as well.

Christopher

Re: He's for REAL
 

This May ring a Few Bells and Whistles :)

http://www.glennosborn.com/
http://www.woozinator.com/

Always... Fun and interesting Stuff. ;)

Creative ideas to "Twist" into your own Marketing Niche!

Definitely... Good Food for Thought...

Phil

Re: He's for REAL
 

I have to agree here with Christopher... Glenn has been posting here for years, and I've personally found a lot of value in many of his posts...


Actually, when you think about it, Pete's reply is useful... The reason why is because, if Pete thinks this way, then it means that SOME other people seeing the auction would think that way too... That's useful information to take into consideration.

Another reason is perhaps the approach Glenn has taken will turn some people "off" (like it has Pete) - and that's important to take into consideration too... (The question is whether it will "turn off" serious potential buyers...)

I just wanted to point out - even criticism can be useful...

- Dien

Re: BULL...
 

Gotta say I agree with Pete here. People are skeptical enough on the internet as it is, and posting something like this as an unregistered user who only gives a first name doesn't do anything to boost his credibility.

I also agree with Steve that a good story can help sell just about anything, but just what kind of prospects is this guy going to attract by advertising photos of pretty girls in revealing outfits? The name of the game isn't attracting all the unqualified suspects that you can handle, it's getting targeted, quality prospects who might seriously be interested in what you're selling - at least as far as I'm concerned.

Steve

P.S. If you're going to try to use sex to sell your car, check out how BMW's done this in the past http://www.autoblog.com/2006/10/15/v...w-3-series-ad/

Re: Not so
 

Actually - its been proven that adding women's pictures help sell goods for more money. And proven by economists. Not admen.

Economists persuaded a South African bank to run some tests with their direct mail campaigns. Some 53000 letters were sent to businesses asking them if they would like to borrow money. Interest rates on all these letters varied.

Some letters had a picture of an attractive lady on it. Some didn't. The letters that did have the picture got as high a response rate as the letters that charged 4% lesser interest rate for borrowing money.

For eg: a letter that promised 4% interest rate might get 2% response rate.
A letter that promised 8% interest rate might get a 1% response rate.
But a letter that promised 8% interest rate and which had a picture of a woman would get 2 % response rate too.

Worked for banks. Might work for selling cars too.

Re: Wife Threatens Divorce-Must Sell 200K Astin Martin
 

Thanks Glenn for writing such an entertaining ad.

Instead of giving details about the girls, give details about the situations and stories. How girls honk at him at signals. How he gets better service when people see the car. How he doesn't have to wait in lines. How girls go out of control - which makes the wife mad.

Add a full size photo of girls around the car on the ad itself. And add a caption to it. That photo can work as your 2nd headline - attracting peoples attention.

On the website - you can always add more photos with more girls in different places.

You know - you could also create a video - interview the wife - make it funny - and add it to youtube. Might become viral. That way, you might have to spend less on advertising.

Ankesh - Your ESP is still working-Glenn
 

Dear Ankesh,

Thanks for the statistics.

Your ESP is dead on.

My clients boss wants TOO MUCH for his car. We took a look at the 225 Aston Martin auctions on Ebay.

Only one - a 2006 model is in the 150K ball-park. And NONE of the 225 photos has a pretty girl fondling a fender.

Early days yet.

But since my client has access to Pretty girls. We figured we should use them to create some Extra HEAT.

Glenn

P.S. - As You know...One step offers don't work much. ALL this ad is meant to do is get guys to GO to the website. THEN our sales letter has to take over.

P.P.S. - No offense - But opinions from car fanatics are what we are looking for. Others are not in the target market for the ad.

================================

Hey Steve - Remember Ted Nickolas' Hidden Benefit Concept?
 

Dear Steve,

Thanks.

I really admire your house sign biz. And the headline you used to get dozens and dozens of Dog Photo leads. Without paying a dime. What part of Australia did you move to?

Ted Nickolas talks about the "Hidden Benefit."

He taught us to ignore the surface stuff. DIG for the emotion that drives the prospect.

For the Aston Martin - we were thinking of James Bond and the Bond Girls. Q and his gadgets. If girls in bikini's created a billion dollar empire around the goofy Bond movies. We should be able to sell 5 or 10 Aston Martins.

HECK. Why would you SPEND 250,000 on a car? It would take 24 hr security to protect it. As soon as it leaves the lot it's a hunk of rusting metal. So we have to figure out the Hidden Emotional benefit of owning it.

Guys want to Show off to other guys.
Men want to show off to women.
Males want to attract females and brag and show off to other males.

That's the Sizzle.

I expect we'll have to tweak the basic concept. It should work fine to attract affluent car fanatics to the sales website, tho.

It's good to get YES and NO opinions.

The faster we make mistakes the quicker we get to the money. That's the rule for entrepreneurs.

Glenn

==================================

Thanks Ankesh - Some Good ideas-Glenn
 

Dear Ankesh,

Thank you.

The ad was fun to write. We had to explain why he's selling it so fast. Why such low mileage.

We plan to take photos of the girls next to the car.

Ask them Open ended questions to elicit great answers: "What kind of jewlery would you wear to ride in an Aston Martin?" IF this car were yours, what would you do? Where would you go 1st?

Write down what the dancers do and say and ask about the car. All fodder to go into the Ad and the sales letter.

We recognize - that for affluent men.

We'll need pics, back ground on the girls. Info that makes them special, unique...

Curiosity arousing copy to go with the photos.

Thanks,
Glenn

P.S. - As you know, RICH people are bored. The want what they cannot buy. IF we make them EARN their way. Jump thru hoops to meet the girls.
We may get a few interested in the car too.

We're only marketing to rich car nuts. The only opinion that truly counts is the wallet vote.

===============================

Hi Dien - Didn't mean to stir Things up-Glenn
 

Dear Dien,

Thanks.

There have been some good ideas from forum members.

We sell houses with the same - "Hidden Benefit - Reason Why" strategy as our Aston Martin ad.

"Must Sell House - Need More Grass for Daughters Horse"

"Must Sell Yacht - My Husband Bought 2nd Yacht"

"Must Sell Home - 2 Mortgages are Killing Me" (These kinds of ads BEAT all the other realtor ads. We often get more than 50 leads from one Classified ad. In a local paper.)

THE TRUTH is rarely used in an ad.

It's STARTLING.

Unusual circumstances - created an ODD opportunity to create this ad. Thought some of your readers might enjoy it.

Glenn

===========================

Sell the Foxes
 

Pete,

Thanks for expressing your thoughts.

As Gary Halbert said, "sell the Foxes, forget about the dogs".

In other words, what YOU or I or anyone here thinks of the ad means jack. WE aren't the market for the ad. Our Opinions mean diddly. The opinions of people who Want an Astin Martin - or - a Chick Magnet car is all that matters. And I'm pretty sure, they won't think the ad is Stoopid.

Michael Ross

P.S. Let me add... there's more than one way to skin a cat. Everything is worth giving a go.

P.P.S. The flip side is, Glenn KNows all this. And so, in That regard, I agree - our comments aren't Why the post was placed, but getting the auction link in was. BUT - so what? See Glenn's ad, visit the auction, and learn some stuff.

Re: Hey Glenn - Remember The Naked Photographer? - Here's a $5000 Challenge For You!
 

Hi Glenn, I moved to the Coral Coast area of Australia’s Southern most tip of the Great Barrier Reef in Queensland.
It’s about a five hour drive north of Brisbane along the east coast.

I helped Guide Dogs for the blind here raise money to train more Seeing Eye Guide Dogs with my pet photography but I don't photograph pets in volume anymore like I use to because of discovering a better way to skin a cat!

Remember when ebay banned your “Naked Photographer” headline?

I’ve been the only male at several “Hen’s Night Out Portrait Parties” lately but the wife doesn’t want to let me do those anymore. Mostly because we can make more in less time with less stress by staying home and doing a single one hour photo shoot. There is a woman who calls herself Shuttermom who is selling a Portrait Party Operations Manual on her website for $995 and people are excited because some have made $1,000 doing a portrait party. No thank you. My wife and I have developed a better way to capture good looks on film and earn more money with less work. But that doesn’t stop us from looking for even better ways. We decided to combine our talents together and we came up with "Antique Style Glamour Photography” (Check out our ebay store). Below is our most recent failure. This ad came out a week ago in a local coupon book. It cost us $369 and it was delivered to over 24,000 homes in our area.

So far we have only gotten 3 bookings from it and I think it’s only attracting the freebie seekers.
One buyer out of the 3 will more than pay for the ad but so far I consider this ad to be a complete waste of our time and dollars. But it pays to keep on testing.

Today using my Marketing System for Pet Photography tweaked up a bit and applied to our Antique Style Glamour Portraits I was able to book 7 sessions in less than 2 hours. Way more effective than the $369 ad and it didn’t cost us a dime in advertising.

Most of the other offers in the booklet our ad is in only offer a 5 – 10% off discount on purchases so we thought this ad would work well but so far it’s not working for us. Thank God for my no cost lead generator. That one single marketing tactic is responsible for 80% of our results! The rest of our business comes from referrals. Less than 1% comes from all the print media ads we have used combined.

My wife and I are spoiled now because instead of travelling to set up our equipment at different locations each day and handling a bunch of yapping mutts for 8 – 12 hours a day we get to stay home and do 2 or 3 one hour Antique Style Photo Shoots in the comfort of our own living room.

Not only is it more relaxed, fun and easier to shoot photos this way but it’s also more profitable than doing pets. I still brag in my ebay pet photo auction about how I made a little over $5200 on a weekend pet photography shoot but that was shooting non stop from 9am – 10 pm for two days. High profits but also high stress. Now my wife and I have discovered a better, more glamorous way.

I’m still searching for a lower cost more effective way to flood a photo studio with clients and for over a year have been offering a $5,000 Cash Reward to anyone who can show us how but so far nothing else comes close to my Automatic Photo Lead System!

If anyone on SOW has any ideas of how to make a print ad for photography work I’d appreciate hearing from you. There may be a $5,000 reward in it for you.

Cheers,

Steve Shulenski
http://stores.ebay.com/MoneyMakingPhotography

Re: Wife Threatens Divorce-Must Sell 200K Astin Martin
 

might be better to spell the car name correctly

ASTON MARTIN

uk car buff peter

Thank You For Sending us $5000-Glenn
 

Dear Steve,

Thanks.

You may be able to Reward me with the 5K and boost your income by a large #age.

(Do you still use the Headline Box at Retail Shops to generate Photo Leads Method? It sounds like you do. IF so, you will LOVE this.)

#1 - Is a strategy I got from a 3 billion man - I met at a Jay Abraham event.

(IT allows you to TARGET a Higher Margin Location for prospects. Put another way. It's a no cost way of matching the income level of your prospects to the Location of your Photo LEADS box.)

#2 - A USA entrepreneur has figured out a method to borrow clients from branch offices of billion dollar companies. --Like putting a coffee store inside a Wal/mart-- to take advantage of the people traffic.

(It's amazingly profitable. AND FREE.)

=========================

A good friend has developed a Charity Marketing method. Which you might like. Since he makes 100K each time with it. It gets you Free PR in newspapers, radio, TV. PLUS the Charity you pick MAILS your offer to all it's tens of thousands of members. No charge.

=========================

Or We might use a Christmas offer a friend uses at his Health Club. He grows his customer list by 50% with ONE Xmas mailing. This offer works over the phone, in the mail, by email.

=========================

Another man sells 800,000 software. By-Referral-Only - Would work great with your current and past Antique photo clients.


Thanks,

Glenn

P.S. - Make out the check now. The 5K is mine.
Thanks for the offer.

********************
********************

IF you told more about who your ideal clients are. Demographic and psychographic, more ideas from our interviews might pop up too.

Thanks-How We're KICKING Things Up a Notch-Glenn
 

Dear Michael,

Thanks.

Good point about the Testing of the ad. ONLY affluent car fanatics are in our test group. (We did get some ideas here, tho.)

For the affluent - we'll have to turn it up a notch:

Offer A Personality Profile of Each Girl - INSTANT Handwriting Analysis

An Aston Martin Hypno Mind Map - for each Dancer

A GoGo Dancer Relationship Mind Map

(Use the Cliffhanger Curiosity approach to drive them to the website)


My client has already visited an UP-Scale club.

Says he has contacts at some modelling studios. Starving actresses. Should be interesting.

He asked, "How do I take photos of the GoGo girls when they only work at night?"

We've worked with several brilliant dancer consulting clients. Many of these young women support all their brothers and sisters. They are SERIOUS about it.

So we know...

A - Day - time - They go to the Tanning Salon

B - Day time - They visit The Gym

Day time. Girls not doing anything buy sweating and rubbing on tanning oil. Perfect time to take pics in front of the Aston Martin.

Glenn

It's a change from writing ads for other clients.

Thank You Reward for Lombadas-Glenn
 

Dear Lombadas,

Thanks.

Good for you.

I didn't notice I'd Goofed the spelling until I looked it up on Ebay.

Aston Martin (not astin)

225 Aston Martins for sale on Ebay.

Only 5 with bids.

BORING.

I think that is because NONE of the cars is displayed with a lady in red Blue, Green, draped across the front of it. Which is how all expensive cars are sold.

A Thank You PRIZE for you for being Alert...

You may Enjoy this interview - A Network marketing Guru conducts a weekly meeting for a few 1000 MLM'ers.

Our topic - "How do you Meet Strangers & Quickly Turn Them into Friends and Prospects?"

You get to play/profit from some WEIRD ideas from our affluent mentors:

============================

http://nlpsandbox.com/page3/page3.html

============================

Thanks.

Glenn

Re: Thank You For Sending us $5000 - It will be worth far more than that to me!
 

Hi Glenn, Now until Christmas is our busiest time of the year and we are close to being booked out until mid December. Jan – May is our slow periods and because I’ve help several non profit groups I am very interesting in testing your ideas here in OZ. If they increase my income and are less costly to implement that what I’m already doing then my $5,000 will pay back big dividens. If that’s the case I’ll also make an additional donation to the non profit group of your choice. I have your phone number and will call you to work out the details and brainstorm on your ideas!

Thanks

Steve :)

Thanks - A Make More Money in Less time 2 Suggestions - Glenn
 

Dear Steve,

Thanks.

Ok.

After talking for an hour things became more clear...

Your F_R_E_E Referral System and lots of testing at local businesses is ALREADY bringing you more Antique Photo Family leads than you can call back.

You made it clear you don't want to work week days.
You want to stick to working weekends only. So more gigs won't work.

Since you are booked solid...

Here are a couple of proven ideas to BOOST your Income. Make more - work less.

#1 - You can RAISE Your Prices. (Which requires you to mail a questionnaire to past b uyers asking, "Which of these items or services would you pay more for? We can help with that. We have clients that have done this already. Some ideas might work in Australia.)

We discussed how crazy people are about their pets. You and your wife (Who has the design skills) - might test a Antique Doggie Dress UP Service. (Great publicity value.)

AND - Since 2 out of 3 say "NO" - Because the rest of the family are scattered. ADD a service where you put a distant face into the photo Digitally. (I've got web experts who can do it. I'll ask what software they use.)

THIS will require a website - so you can show Before and After Results and Testimonials. But you WILL Raise your prices successfully. CLOSE rate should jump too.

#2 - Up-sell something else.

Our work with an affluent Glamour Photographer taught us that: Women will pay LARGE amounts of money. 1000's actually.

It's funny. They bill their boy friend or husband. But what gets the women EXCITED is the chance to learn Step by Step how to Look TOTALLY different.

They want to dramatically Change how they look. Make-overs are done on TV yr after yr on talk shows - AMAZINGLY popular.

You could use a low cost website to show them - Before and After photos of women your wife has worked on. You said you have a JV with a Beauty Parlor. Farm out some of the make-over business there.

You are selling into a powerful psychological thing. Because millions of women change their hair, color, style - Change their cosmetics, clothing

When you show them how to become Unrecognizable to family, friends. They GET EXCITED. (women are natural chameleons.)

I personally experience this when shop girls, receptionists and clerks Do the Face and Hair Make-over thing on me. Then giggle in delight when I don't recognize them.


Glenn

P.S. - The Make-over idea can be done with the Affluent - for MUCH bigger bucks.

P.P.S. - Each Charity or non-profit has a unique personality. Ideas for them have to match the decision makers. Who usually don't want to DO anything. They want you to HAND them money.


==========================
#2 - So what you need to make more money is

Re: Hey Glenn - Remember The Naked Photographer? - Here's a $5000 Challenge For You!
 

Hi Steve,

Thanks.

Just curious, Do You have to be good at graphics programs on the PC for Your photography biz?

Christopher

Re: Thanks - A Make More Money in Less time 2 Suggestions - Glenn
 

Hi Glenn, I don't think I made myself clear.

For every 3 calls I make I get one to make a booking right then but most of them can only get their family members all together on the weekends. That’s not bad considering that each session is worth about $500 to us. On average only one in three turns our offer down. One makes a booking and the third wants to book but needs to get everyone to have a look at their work schedule and come up with a day and time they can all make it. That’s usually on a weekend. We would like to do more sessions on weekdays because it’s no problem getting them to come in on the weekend.

Cheers,
Steve

Re: Hey Glenn - Remember The Naked Photographer?
 

Hi Chris, No you don't even need to know any photoshop.
Most of the time you just crop the image, colour balance
it or sepia it up, turn it into a black & white, maybe add
a little spot colour.

Cheers,
Steve Shulenski
http://www.EZPhotoCash.com

Re: Hey Glenn - Remember The Naked Photographer?
 

Hi Steve,

Thanks.

So, basically, it's something that almost anyone with a PC,
a graphics program (with little knowledge of using,) and
a basic Digital Camera, correct?

Christopher

--------------------------------