Don Alm's 2 New ZINGER Money-Makers
 

First off...Congrats Joe Delbecq for taking "just an idea and running with it". Re: The EMAIL CLUB program. I hope ya get that Pizza Chain.

Here's a report on 2 items I am making some SERIOUS money with;

1) COFFEE SLEEVE ADS - I discovered that the 8 coffee stands in my town are selling an average of 50,000 expensive cups of coffee each month. (We are in Starbucks country) I went to the 3 people who own these stands (1 owns 2, 1 owns 2 and 1 owns 4) and offered to provide them with FREE sleeves (they're also called "Java-Jackets")

They all said "GREAT!"

I then contacted the maker of these sleeves and found that my cost would be 4cents ea printed.

I then went to a car dealer, radio station and cell phone provider and asked them if they'd like to have their logo or ad in front of an AFFLUENT AUDIENCE for 30 MINUTES.

I told them I'd put THEIR LOGO or AD on 50,000 Coffee Sleeves for 12cents ea....$6,000.

They said, "Do It!"

$12,000 for a little "work". Should keep me busy "part-time" for the rest of the year.

2) One day, as I was watching the owner of my favorite restaurant change the Daily Specials on his "Daily Specials Board"...I got a HOT FLASH.

"EVERYONE who comes into this restaurant looks at this Daily Specials Board. Why not put ADS OF LOCAL BUSINESSES on this Board? They would be SEEN by people going out to eat."

So...my next thought was; "WHY would a restaurant owner use a Board I gave him that had ADS on it?"

I thought;
"2 Reasons;
1) The Board would be NICE LOOKING, like a piece of fine furniture.
2) The restaurant would have a chance to SUPPORT local businesses who support him

So...I went to a carpenter friend....gave him a set of plans and told him to make me a sample.

I took photos of the sample...showed them to my restaurant friend and told him I would provide him with my fancy SOLID OAK Daily Specials Board for FREE! He said, "FINE! DO IT!"

I then showed the photos to some local business owners...told them they could have a space on this Board that would be seen by EVERYONE eating at this restaurant for $550 for 1 year or $$850 for 2 yrs.

8 of them took the 2 yrs option.

$6,850 in 2 days, for a little "work"

I now have permission from 20 restaurants in my area so it looks like I will be busy "OffLine" for awhile...except in eves.

I am NOT selling this as a Biz-Op BUT...you can see what my Daily Specials Board looks like at the link below.

Give these programs some SERIOUS THOUGHT and remember...there is LIFE OffLine!

Thanks for reading....Don Alm


My Daily Specials Board

Damn Don!
 

You're the man! Don't EVER stop posting these ideas you come up with!

Agreed DNO (DNO)
 

Don, You Never Cease...
 

to amaze me! ;o)

> First off...Congrats Joe Delbecq for taking
> "just an idea and running with
> it". Re: The EMAIL CLUB program. I hope
> ya get that Pizza Chain.

Thanks for your support Don.

The meeting with the Pizza guys was interesting
to say the least.

I arrived, and was led to a conference room
containing 12 gentlemen seated around an oak
conference table.

After introductions, the head honcho said, "you
have 15 minutes... GO!" *gulp* ;o)

I just got done reading Customer Centered
Selling by some Zerox guru, and was ready
with my "pad 'n points" of background questions
I was going to start off with.

I opened with a version of Mike Rodman's "take a way"
opening, and told the board I'd like to ask them
a few questions.

I was immediately shot down with...

"Well... we may not want to answer your questions,
just tell us about your program"

Ouch... so much for customer centered selling. ;o)

But thanks to Mike and the Zerox guy... I
remebered about personality types. And I
cut to the quick.

I explained our program and how it would compliment
what they are already doing. The were
receptive and asked many questions.

We talked about a "pilot" program, starting
with 6 stores.

Then near the end of my 15 minutes... the president
asked... "when do you need an answer by?"

I replied: "Monday morning", and they agreed.

So... we'll see. I think it went well. I was
a nervous wreck. But the way I look at it...
selling to a single store/single owner should
be a piece of cake now!

Oh yeah, BTW... at one point the president asked
about exclusivity... meaning we wouldn't solicit
other pizza joints in their market.

What do you think... that sounds AWFULLY expensive
to me. Should I offer something like that if they
sign ALL 21 stores? How would that work?

Well anyways... thanks for reading my ramblings.
I'm off to do some Cold Calling this morn.

Thanks again Don. BTW... what's your cost
on the oak "specials" board? Looks nice.

Kind Regards.

Joe (day 5) Delbecq

Don, how are the ads put on the white board? (DNO)
 

Great job Joe!!!
 

Joe ~

Super job!

Hitting a 'Driver Personality' right off the bat is a tough indoctrination to go through!!! Especially in a Board Room setting!!! Talk about being swept out of your 'Home Field' advantage!!!

A few words of advice to keep in mind if you find yourself in front of a 'Driver', in that particular setting again. When he makes that statement to you: Stay in control... Don't make any sudden moves... Talk with a firm voice, no crackling... Don't show any fear in your eyes... And most importantly...

Have easy, fast access to your Red Pepper Spray, if necessary!!! ;-) LOL (Just kidding!)

But really... Do your best to stay in control of the presentation. It's YOUR presentation and YOU'RE there to increase sales for THEM.

Stay in control with open-ended questioning...

Discover what's important to them. Their experiences with past advertising. Why they chose to do what they did. Were there any problems or concerns. Did they have a good return of investment.

Tweak the 2 Page Questionnaire to your needs. It can be a deadly tool for you. Plus if you're knocked off your thought process by a Driver again, you have your Questionnaire to fall back on. Make plenty of notes! Also...

Don't "Spill your candy in the lobby." In other words... Don't solve their problems or provide a solution until you get where YOU want to be. You aren't doing this for free! Get a commitment from them BEFORE you provide all of the solutions.

I have a number of accounts I have walked away from, and left in disarray knowing they've needed help, because of their responses. Don't solve their problems, issues and concerns until you have a commitment. You can always come back at a later time to see how they're doing.

There are times too I get a phone call the next month to come back and work with them! Be in Demand - Not demanding!

A favorite walking away phrase of mine I use is this, "Maybe it's easier for you to stay with what you've got, rather than make the change?"

See what their reaction is and go from there. Unless you need the practice "Selling" in front of people, I would move on to the next prospect. Choose who "YOU" want to work with Joe. Not the other way around.

Sounds like you did very well... My fingers are crossed for you!

Thanks for the kind words about my Special Report too. Knowing it has helped one person makes the time I put into it worth it.

(Send a "Success Story" in and I'll put it into the next issue with a resource box for you.)

Success and Regards... Mike

http://www.CrashCourseMarketing.com
Get your copy of the Special Report

I got 'em guys! All 21 Stores. 6 Month Contract. Yippie! (DNO) (DNO)
 

Re: I got 'em guys! All 21 Stores. 6 Month Contract. Yippie!
 

Joe,

So THAT was that loud, echoing war-whoop I heard this afternoon echoing all the way down to these Kentucky hills! : )

Congratulations my friend, you are IN BUSINESS!

Best Wishes,
Jim Erskine
Homeway Press


"Local Email Profits" got 'im started -- but JOE RAN WITH IT!!!!!

Thanks Jim... and it gets even better...
 

These guys own all the Little Caesars Pizza
joints in Flint MI... 21 in all.

Here's where it gets interesting.

They want exclusivity... meaning I don't
sell to other Pizza places in their market.

Hmm...

Each Sunday they purchase an ad on the Flint
Journals Weekly TV Guide. Well let me rephrase
that... they buy the WHOLE BACK COVER and one
quarter of the FRONT COVER! Only sharing the
spotlight with some celeb (last week: Carol
O'Connor).

So here's what I proposed:

I'd grant them exclusive rights to their
market IF they advertised thier online
sign-up form for eClub Rewards in their
advertising.

So within the next few weeks our name will
be in lights.

****
Join Our FREE eClub
Get a FREE Pizza
Sign Up Today At:
www.eclubrewards.net/pizza (not active yet)
****

Hmm... I'm thinkin' nice exposure, good
credibility, and probably the makings
for a local Press Release.

I'm on cloud nine.

Thanks Jim for your support and encouragement.

Excuse me while I get to work. Lots to do. ;o)

I'll keep ya posted.

Cheers.

Joe Delbecq

Re: Thanks Jim... and it gets even better...
 

Great job, Joe. Congratulations!


RestaurantNews.com

Re: Don Alm's 2 New ZINGER Money-Makers
 

>1) COFFEE SLEEVE ADS

Just to point out how viable this idea is, here are just a couple of
sites that came up in a quick search on Google:

http://www.4yourcups.com
http://www.offlinepromotions.com/cup_sleeves.htm

For those of you thinking about working this opportunity, you
might want to get moving on it now so you can be the first in
your community.

And here's an article about something that you might not have thought
about, a possibly profitable add-on for the coffee sleeve:
http://portland.bcentral.com/portland/stories/2001/07/09/daily12.html




RestaurantNews.com

The Pizza Chain will LAUNCH You into some BIG Numbers!
 

Hey Joe.... even though you had to give them an "exclusive" (you sometimes have to do that with the people who hold out a big carrot)...and lost the potential income from any other pizza place...you can use the Chain as CREDIBILITY for YOUR new program for other types of businesses.

It is no longer YOU saying your program is a "good thing"...it is the Pizza Chain TESTIFYING that it's a "good thing".

Also...I HOPE you did not mention that you were planning on emailing THEIR CUSTOMERS with offers from OTHER Advertisers. If the pizza chain can give you a list of 3 or 4 thousand (or more)
OPT-IN Email Club Members...YOU can charge OTHER advertisers a ONE-TIME FEE of AT LEAST $250 PER THOUSAND to send their email coupon!

WHY can you demand a fee like this?

Because these people actually ASKED TO BE IN THE EMAIL CLUB! THIS IS SO POWERFUL...IT IS MIND BOGGLING!

It's like contacting SUBSCRIBERS to magazines or newsletters...you can get BIG BUX for these.

Keep us posted on your progress Joe. THIS is EXCITING! We are watching it happen as it plays out. Terrific! Maybe some others will be motivated by your TAKING ACTION.

Again...IDEAS are all around us. All we have to do is put together a Program and go out and DO IT!

Thanks for sharing....

Don Alm

> These guys own all the Little Caesars Pizza
> joints in Flint MI... 21 in all.

> Here's where it gets interesting.

> They want exclusivity... meaning I don't
> sell to other Pizza places in their market.

> Hmm...

> Each Sunday they purchase an ad on the Flint
> Journals Weekly TV Guide. Well let me
> rephrase
> that... they buy the WHOLE BACK COVER and
> one
> quarter of the FRONT COVER! Only sharing the
> spotlight with some celeb (last week: Carol
> O'Connor).

> So here's what I proposed:

> I'd grant them exclusive rights to their
> market IF they advertised thier online
> sign-up form for eClub Rewards in their
> advertising.

> So within the next few weeks our name will
> be in lights.

> ****
> Join Our FREE eClub
> Get a FREE Pizza
> Sign Up Today At:
> www.eclubrewards.net/pizza (not active
> yet)
> ****

> Hmm... I'm thinkin' nice exposure, good
> credibility, and probably the makings
> for a local Press Release.

> I'm on cloud nine.

> Thanks Jim for your support and
> encouragement.

> Excuse me while I get to work. Lots to do.
> ;o)

> I'll keep ya posted.

> Cheers.

> Joe Delbecq




Some of my UNIQUE home-based businesses

Thanks Troy! Very Interesting Site You Have. (DNO) (DNO)
 

Re: The Pizza Chain will LAUNCH You into some BIG Numbers!
 

Hey Don,

Thanks again for your comments and support.

> Hey Joe.... even though you had to give them
> an "exclusive" (you sometimes have
> to do that with the people who hold out a
> big carrot)...and lost the potential income
> from any other pizza place...you can use the
> Chain as CREDIBILITY for YOUR new program
> for other types of businesses.

> It is no longer YOU saying your program is a
> "good thing"...it is the Pizza
> Chain TESTIFYING that it's a "good
> thing".

Yes! That just hit me like a ton of bricks
last night. That's a POWERFUL advantage for
us now.

> Also...I HOPE you did not mention that you
> were planning on emailing THEIR CUSTOMERS
> with offers from OTHER Advertisers. If the
> pizza chain can give you a list of 3 or 4
> thousand (or more)
> OPT-IN Email Club Members...YOU can charge
> OTHER advertisers a ONE-TIME FEE of AT LEAST
> $250 PER THOUSAND to send their email
> coupon!

Well... that was actually one of the first
questions they asked me... "who owns the list?".
Calmly and without hesitation I replied...
"We do! But we give you access to download
your client list." And we explained that we
will also send timely advertisments to "their"
list.

They understood and we moved on.

> WHY can you demand a fee like this?

> Because these people actually ASKED TO BE IN
> THE EMAIL CLUB! THIS IS SO POWERFUL...IT IS
> MIND BOGGLING!

> It's like contacting SUBSCRIBERS to
> magazines or newsletters...you can get BIG
> BUX for these.

Yes! And the numbers should add up quickly.

> Keep us posted on your progress Joe. THIS is
> EXCITING! We are watching it happen as it
> plays out. Terrific! Maybe some others will
> be motivated by your TAKING ACTION.

> Again...IDEAS are all around us. All we have
> to do is put together a Program and go out
> and DO IT!

It won't say it's been easy. You know as well
as anyone that we've been at this game for
awhile now. But if I could give just one
bit of advise from a war torn entrepreneur
wannabe...

NEVER GIVE UP! KEEP ON TRYING AND PUSHING
FORWARD!

and most important (thank you Gordon and Rick
for reminding me)...

Quit planning and researching and all that
other time wasting stuff and TAKE ACTION NOW!

Thanks for everything guys.

Have great weekend.

Joe Delbecq

Re: Don, how are the ads put on the white board?
 

I make the ads from a piece of 1/8 plastic and the copy is ETCHED. I then drill 2 1/8" holes in the top of the ad and they are HUNG on brass nails pounded into the white background plastic.

Don Alm


22 Ways To Make $50,000 Starting with $50

Re: I got 'em guys! All 21 Stores. 6 Month Contract. Yippie!
 

Joe, I purchased Jim's "Local Email Profits" but I am very interested in learning how you approached this pizza business. Care to share?

Jeremy

Well... No Real Magic There.
 

Hi Jeremy,

> Joe, I purchased Jim's "Local Email
> Profits" but I am very interested in
> learning how you approached this pizza
> business. Care to share?

Well... we have a small set-up marketing
Merchant Services (Credit Card Services)
to small brick n mortar businesses.

Including a few work at home telemarketers
and a few sales reps. We simply landed
the appointment by old fashioned telemarketing.

Sorry... no real magic formula. Just the
dreaded cold calling. ;o)

Hope that helps.

Joe Delbecq

How to Make Money in the Sticks
 

I want to thank Don Alm and many of the other posters to this board for sharing some truly great ideas.

I host a discussion group for folks moving to the country or small town America. Many of these folks are worried about leaving their city salaries behind.

I have started a thread (linked below) about the process of inventing country based businesses. You might find the topic interesting. Under that topic I have posted a link back to this board and Don's ideas above as a first example for others to consider.

I would appreciate any support or comments that knowledgable posters to this board wish to share with the readers of mine. I'm sure my visitors would say the same.

Best wishes for a new year.

John Raabe




How to make money in the sticks

Re: Well... No Real Magic There.
 

I didn't think you used magic. Would you care to share the script that you used?

> Hi Jeremy,

> Well... we have a small set-up marketing
> Merchant Services (Credit Card Services)
> to small brick n mortar businesses.

> Including a few work at home telemarketers
> and a few sales reps. We simply landed
> the appointment by old fashioned
> telemarketing.

> Sorry... no real magic formula. Just the
> dreaded cold calling. ;o)

> Hope that helps.

> Joe Delbecq

Re: Well... No Real Magic There.
 

I have noticed that some people in this forum give freely of their knowledge and experience (like Don Alm, Dien Rice, and Gordon Alexander). And yet some, who ask for advice and help, when they get assistance they act very appreciative. And yet, when THEY are asked for help they don't lift a finger to help others. Why is this? Is it just fear?

Re: Well... No Real Magic There.
 

Hi Jeremy,

> I have noticed that some people in this
> forum give freely of their knowledge and
> experience (like Don Alm, Dien Rice, and
> Gordon Alexander). And yet some, who ask for
> advice and help, when they get assistance
> they act very appreciative. And yet, when
> THEY are asked for help they don't lift a
> finger to help others. Why is this? Is it
> just fear?

Naturally, I think it's great when people share their experience and advice.... However, nobody is forced to.

Often people who share information are selling a similar product to what they are talking about.... Which is fine, because it's win/win.... Forum readers win from the information they share here, and they also win since they will sell more copies of their products too.

I see Sowpub as a kind of "Mastermind group" - that is, a group of people who get together to share ideas and experiences to help each other succeed. I've purposely tried to steer Sowpub discussions to high quality topics - I prefer "quality" over "quantity". That way, we can succeed together....

I hope that those who do receive value from the discussions here will also give back as well, just as others have helped them, it's also good to do the same, and give others a helping hand too. :)

However, it has to come from your own sense of wanting to help others, which is a great sentiment.

Thanks,

Dien Rice

Are You Refering To Me...
 

Jeremy?

If so... it wasn't for lack of me wanting
to share to a point!

It's more due to the lack of time
I've had lately. I've barely had 2 or 3
minutes a day to even scan my favorite boards.

But here is what we use when we call, it's
basically a variation of Mike Rodman's "take
away" opening.

***
Hello Mr. Owner,

My name is Joe with eClub Rewards, and we've
developed a simple and affordable way for
businesses like yours to create and maintain
an email database of your customers that gives
you the ability to market to that list for a
fraction of the cost of direct mail.

Now... I'm not sure if you would even qualify
for our program... but what I'd like to do
if you are interested is to schedule a time
where we can sit down for no more than 10
minutes in order to find out more about your business... and to determine if in fact you
could benefit from our services.

Fair enough?

****

That's basically it. It's probably not even
very good (by a PRO'S standards)but it's working.

Now... I HOPE you were not refering to me when
you stated that some take but don't give. Because
that's not completely true.

But YES! I do prefer to give some of my
secrets and strategies behind closed doors.

I took an idea (Don's), put thought and work
into it. Then found Jim E's course and bought
it. Then more thought and work. Then found
Gordon's get off your ass and do something
course. Bought it. More thought and work,
then finally some action. And here I am.

But I'm not going to give every piece of the
puzzle I've worked hard for away here on the
forum. You can get the same info I got from
the above places. That should be more than
enough for those who really want it.

So I'll give to a point.

Ask Debbie, or John Henry Carlson, who politely
emailed me privately. I shared much with them.

But I am not hip to giving away the farm I've
worked so hard for over the last years. And
remember I don't have a product I'm trying to
sell you guys either.

Just food for thought.

Joe Delbecq

> I have noticed that some people in this
> forum give freely of their knowledge and
> experience (like Don Alm, Dien Rice, and
> Gordon Alexander). And yet some, who ask for
> advice and help, when they get assistance
> they act very appreciative. And yet, when
> THEY are asked for help they don't lift a
> finger to help others. Why is this? Is it
> just fear?

A couple questions.
 

Mr. Delbecq, I salute you for what you have accomplished with this business idea. I have a couple questions I hope you will answer. Did you mean to say in one of your posts that you are going to let the pizza chain have access to the email addresses you collect? If so, wouldn't this make it easy for them to eventually take over the marketing job you are doing?

Another question concerns the payment you are receiving. How are you charging the chain? Are you multiplying the number of stores, by the fee you would normally charge one store?

Dan