Ben Suarez
 

I recently came across your website as I was searching for anything related to Ben Suarez. I came across his book 7 Steps to Freedom II and have read it twice.

I've been a real estate investor but really am a direct response marketing student. I've made a pact with myself to follow Ben's teachings starting with Step 2 Chapter 14. I'm putting together a short report just like he described and will test it small.

It seems there are advocates of Ben Suarez on this site. I'm tired of doing nothing - I'm ready to take action.

SCI is constantly advertising to this day and I study the ads when they come out.

Can someone tell me how I can learn even more about the Suarez way of marketing. And am I doing the right thing by testing this information report product.

Re: Ben Suarez
 

You probably can see some of his great ads at http://www.hardtofindads.com

Try that. Let me know how it works for you. Direct markeing is ok for one steam of income. I have 5 words that can make you $50,000. Don't believe but get my free report of my clients that did and why they failed. I did with a joint Venture and I am doing ok. I have the ads and the business model for success.

Re: Ben Suarez
 

If you like Ben Suarez... get a hold of stuff put out by Vincent James.

Like Suarez, James is a Gary Halbert "disciple".

And while James' reputation isn't "lily-white" I'll vouch that his info-products are outstanding IF you're interested in that type of direct marketing where you're offering a product through the mail or space ads. Much of the info can also be easily applied to a web-only business.

Much of what James is or has done as far as product development and marketing probably follows in line with what Suarez has done at SCI and the folks are doing at Universal.

Re: Ben Suarez
 

Re: Ben Suarez
 

How do I get a copy of your free report?

Re: Ben Suarez
 

Re: Ben Suarez
 

Michael,

Thank you for the info. on Vincent James. I have heard of him.

Joe, why not do all the forums you spam a favor?
 

USE THOSE 5 WORDS ON YOURSELF.

Yep, Vincent James Is Good!
 

I agree with Mike. Vincent James is good. There was a lot of meat in his product: "How I Made 77 Million In 2 Years -- And You Can Too!"

I loved the section on guarantees in which he suggests mimicking Charleton Sheets "30 day in-home trial offer". That tactic gave me a nice bump on my conversion rate for one of my high-end courses -- and the returns have remained the same (ie. net profits increased).

Cashflow has been restricted because now I am dealing with payments, but that is the trade off.

Aloha,

Jason Cain

I Swear Many Business Owners Would Rather Not Do Business!
 

Props to you Jason for offering the payment plan...

Honest to God I get so frustrated with business owners that give "criteria" after "criteria" on how they do not want to do business with people like:
1. "I won't offer a payment plan."
2. "I won't supply a phone number for people to reach me-- and if I do decide there will be a number it will just be a bullshat phone number where the customer can leave a message and then I'll get back to them when I want too!"
3. "I don't want to carry inventory."
4. "I don't want to ship products."
5. "I don't want to offer free trials."
6. "I don't want to spend money for marketing."
7. "I don't want to carry product 'xyz'."

Well guess what?

Every time you use a "I don't want" when describing your business model you've just gone a long way to limit your success...

I think a lot of folks should hear that.

Re: Ben Suarez
 

Michael,

Due to the industry I'm in, I don't keep inventory and don't ship products to my customers (#3 and #4).

When someone wants custom printed ink pens, T-shirts, coffee mugs, umbrellas, etc, the order and artwork are emailed to the supplier, who imprints the blank goods and ships direct to the buyer.

It'd be pointless for me to stock the products, or to have Bic in Florida ship the finished order to me in Louisiana, for me to forward to my customer in VA, IA, or CA.

Different businesses have different business models - Mine is one of the exceptions.

Dennis Bevers

Re: Ben Suarez
 

No question Dennis that your industry operates that way... heck many do the same.

What I was getting at was there are many with a mindset that is already dead-set against doing many of those things that I listed-- not because of any industry "standard" but because they just don't want to be bothered.

And by doing that (eliminating potential ways of separating yourself from your competitors) your ability to have a successful business decreases...

ALSO if someone has been in business before and has had success like say a Jim Straw or Don Alm and they decide to have a business where they don't want to do many of the things on my list-- fine! They've talked the talk and walked the walk. They have a good grasp of business and have a much better chance of making next business succeed no matter what sort of restrictions it may have. However when you have someone that has done diddly-pooh try to succeed at their first business under the same restrictions... well it's probably not going to be easy.

It's About Lifestyle
 

Aloha Michael,

I have a vision of the company I am trying to build, and from your list 2, 3, and 4 are all items I want to outsource.

Why?

Because I only want to focus on...

1) Things I love.
2) The things I can't delegate or outsource.
3) The things that directly bring in money.

In a few weeks I am going to spend a weekend by myself on a simple camping trip, just relaxing and getting the vision of my company down on paper.

J. Gordon really has me excited about the nutritional supplement or nutraceutical business (ideally an information/nutrition hybrid like EAS was...).

Aloha,

Jason

What is missing from the book?
 

What would be the wrong thing? Not doing anything? If the book is so great and we've heard this for years here, what is missing?

How will you be testing? Does the book tell you how to do it?

Why not send your report to Kaiser, he's into real estate, for an evaluation or offer it on ClickBank?