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HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
I believed I had read everything there is to read on the Internet on the legendary and mysterious Harvey Brody. Someplace in my storage archives, I have his original series of manuals I brought on how to run a very lucrative business by finding certain under performing or abandoned "assets" and re-energize them in the marketplace per his secret sauce method.
I said I "believed" I had read everything there was to read on the internet about Harvey Brody. That is until a few days ago when I discovered I was wrong. A very interesting story on Harvey managed to escape all of my searches for years until recently. I will get back to this later. I did what 97% of the buyers of Harvey's system didn't, wouldn't or couldn't do...I actually pulled out the Yellow Pages like Harvey said to do and cold called manufacturers looking for abandoned injection molds per Harvey's criteria. The trick was to inquire casually without giving hint that what they consider "junk" may hold lots and lots of value so you can buy at "junk" prices. I was scared to death making the calls. but I made them, taking long pauses between calls to recover from my nervousness. There were no emails I could hide behind and send. I either made phone calls or put together a direct mail letter and send it to a list of likely suspect local manufacturers in Philadelphia and neighboring counties. Calling was faster and lots cheaper, so I called. I finally booked an appointment to see the manager of a company in Philadelphia. Once there, all decked out in my caramel brown height of fashion 100% genuine polyester suit, I met the lady manager. She took me to a row in their warehouse where they stored their no longer used injection molds. She directed my attention to injection molds for some of the ugliest lamps made of sandstone my eyes had ever been forced to witness. No wonder she was willing to let me "take them off of her hands" for whatever money she thought I was sucker enough to buy them for. No Thank You! So I thanked her for showing me what she had and made my exit back home in my not air conditioned 1960 Ford Galaxy (given to me by my Uncle and Aunt in 1973) and prayed the radiator would not overheat on the 28 mile trip back home in a neighboring county. I allowed this non starter experience to influence and generalize my overall feelings about this approach and never made another attempt to find a winning asset that I could work with per Harvey's road map to financial success. I was in my real early twenties with less than great confidence and self esteem. So it didn't take a hell of a lot to discourage me back then. Although things worked out eventually career wise, I sometimes wonder "what could have been" if I had continued undaunted to capture an asset and implement Harvey's unique, VIRTUAL CORPORATION model. If I dug up his manuals that were published before faxing, email, personal computers, scanning, Skype phone/video and the internet were born, I wonder how useful they would be now because while his model may still be useful in terms of the leverage it offers in concept and sparking out of the box thinking, the process outlined in the manuals are now hopelessly obsolete technologically. If there is a competently updated version of his model in part or whole for 21st Century implementation, no telling how much I and others will be willing to pay for it if we were convinced it was the real deal and not a bogus shiny object pretending to be a true and workable update of Harvey's virtual corporation model. I imagine it is now much easier and less costly locating appropriate "assets" and getting them under licence or to buy outright. As well as easier to identify appropriate distribution channels or joint venture with someone who has inroads in a distribution set up domestically and perhaps global. Getting a deal signed I imagine a matter of negotiation, not being greedy, ensuring everyone concerned are happy with their piece of the deal and performance responsibilities. A while back, there was buzz about Harvey updating his model. By my estimation, he is in his early eighties. Having much more sand at the bottom than the top of his hour glass and maybe burdened with some of the health challenges that comes with being in one's early eighties, I do not hold much hope he will finally offer an update of his model. Regrettable because I am sure since its publication many decades ago, he has expanded his model to more lucrative possibilities. Back to my earlier comment that I discovered I had not in fact read all there was to read about Harvey Brody online. As if coming out of hiding from my many searches for all things Harvey Brody over the years, I came across a feature article on him and his virtual corporation model that appeared in a prestigious newspaper almost a generation ago. In the article, a professor from a top 25 US university business school says: "He's the kind of person we should have been studying 30 years ago." Almost a generation later, his quote could have been made yesterday and be as valid. Read how much income Harvey hints he grosses with only three employees...keeping in mind how long ago he was banking his amount of pre tax income. Then imagine how much his gross would be in 2015 dollars. One hell of a powerful business model sadly lost to us. And for me a great opportunity in hand and lost because I gave up before really getting started. Here is a link to the 827 word article: http://tinyurl.com/mrcwfao Enjoy. Spyglass P.S. Gordon, thanks so much for your help with my blind spot getting this thread set up. :) |
Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Wow, Spyglass, what a fantastic post!
I will write a more substantial reply very soon... :) Best wishes, Dien |
Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Yup.....I remember reading Brody's stuff. He talked about "Getting TOLL Positions" where people had to pay you a "FEE" to get the product/s they wanted.
And....I remember the piece about checking "Injection Mold" makers to see if there were any "abandoned" molds available that one could pick up and run with. Well.....this motivated ME to go see a couple of "Mold" biznesses and.....at one I found a Baby BIB that was one piece and.....had a large cup-like thingee at the bottom to catch "spill"......making it easier for mom to clean up after meals. They had 2 actual completed pieces. I asked for and got permission to take one to use as a sample to do some "research" to see if I wanted to start producing them again. Well.....I went to some "Infant" stores to get their opinions and.....they all told me they liked the item and thought it would sell and to come up with a price. I also went to my contact at Walgreen Drugs and they too....liked the item, in fact, when I told them IF I made a Commercial.....would they be interested in having a "TAG" to send consumers to a "TEST" store. This would mean they'd have to purchase an initial supply for the Test store. So.....I knew a guy who worked for Ron Popeil who told me he'd help me put the Commercial together. But.....I was building my Burglar Alarm biz at that time and my wifee told me to CONCENTRATE ON MY EXISTING BIZ and not go off in another direction even though I tried to explain I'd have "others" doing the "work". However.....Harvey DID inspire me to take my "Portable Alarm" and hire an attorney to get the Patent Process started. This was a nice-looking wood box type of thing that mounted on a wall or sat on a table and when activated it let off a loud Police-Siren noise and flashing light when it heard 2 high-pitched sounds of breaking glass. I had a mfg firm make me 5 Samples and I then proceeded to sell dealerships for $7,500 ea. by promoting meetings (similar to today's Webinars) where I'd demo the unit and provide sales & marketing methods to sell to consumers. So.....thanks for bringing this up.....brought back some good memories. Don Alm.....loong time entroopeneer |
The toll position is only one of Harvey's money making strategies.
Interesting fact for today...
His original courses have been selling for hundreds of dollars on ebay this past year. Although the technologies have evolved, the core of his courses are timeless, the THINKING behind the concepts is his secret, which is too hard for most people to wrap their heads around... most seek the HOW to of doing without taking the time to learn the mental aspects, the mindset first, NOT the do this, then do that, etc. Molds were only one thing in the course, he was big on paper and ink, and his bonus materials contained those Copyright, Trademark, Patent types of toll positions too. Just my opinion, but it is Harvey's THINKING, and not the procedures and processes, those are all worked out before any worldly action is taken... and today, his concepts have so evolved, that few can execute the way he can because they want to DO it their way rather than THINK his. His success is guaranteed BEFORE he takes action in the world, because he has penciled it out in an A to Z, soup to nuts, one, two, three fashion. That is what makes him unique. The HB Virtual Corporation has many forms, sort of like a Wankel Engine, while ordinary engines have to fire on all pistons, the Wankel has an unusual much more efficient motion to it. He gets more done in a few hours than most of us do in a week. Thanks for the post, Harvey is always a welcome subject to discuss here. Gordon PS. I was just listening to a few of the audios we made a few years ago, I have about 30 hours of pure solid gold. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Good article... was never real familiar with Harvy's work.
Sounds a lot like what Joseph Cossman does... and the late Jim Straw. His finders system works (I've pocketed money using it), even though it's dated the principle of it is as relevant as ever. The thing is, in the world of business... equipment, machines, materials, raw goods and stuff are bought and sold everyday. And _every_ business on the planet has "stuff" sitting in a closet or warehouse that is valuable to someone else. |
Thank you.
Everyday
EVERYDAY on craigslist One can find "stored value" in the Business/For Sale section there are tons of business chattel which can be converted to cash. EVERYDAY, someone is going out of business (for many reasons) and EVERYDAY people are going into business. A couple of examples: http://akroncanton.craigslist.org/bfs/5035942927.html Here is a booklet making printer for less than 5k. In the writing forum we talk about booklets, Jimmy Krug made over $100,000.00 from one such booklet. With this equipment, a person could offer an on demand or short run booklet printing which could recoup his investment and go to profit in a very short period of time. So look at potential as a stored value too ( a toll position secret). Here is an item with potential instant profits, could buy there and sell here for a quick 100 bux cash. http://akroncanton.craigslist.org/bfs/5036338392.html Now, of course, there are items such as http://akroncanton.craigslist.org/grd/5036386755.html which could have as much as 2500 dollars of instant cash in it, of course, those with networks of buyers can make the fastest cash... and so on and so on up to jets and yachts. But EVERYDAY Parade of Life chattel (business) can add a lot of extra cash for those who partake. gjabiz PS. Expand your concept of stored value, hidden assets and arbitrage middleman definitions and you'll see all kinds of opportunity. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
There are legends. Then there is Harvey Brody.
Brody makes what 20,000,000 a year with 2 employees his wife and daughter. Was Brody not also doing 100k seminars with .... can't rember the guy's name but he also sold several info products one having to do with Direct Mail. Got it... his name is Marlon Sanders. |
Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
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As a young entroopeneer in Chgo I had the opportunity to attend one of Joe Cossman's Seminars. WOW...what an experience. It was held in a HUGE venue called "McCormick Place".....in their BIG Auditorium. Mr Cossman was VERY personable and Informational. I paid to be in his After Seminar Private Meeting where about 30 of us were allowed to show Joe our "Product" whereupon he would look at your product, ask questions AND....give HIS rendition of it's potential and suggest ways to market it! This was an AWESOME experience for me. I showed him my "Baby Bib" and "Teeny Bopper" and "Home Alarm" products. I was a member of his "Insider Squad" for awhile where he'd send items he was considering promoting. One of these items was called The SPUD GUN.... where he went on to sell jillions.....along with the "ANT FARM". He was a MASTER Marketer. Example; One day his wife noticed a Duck and 4 or 5 of her babies in their swimming pool. She called Joe out and he brought his camera to take pictures to send to the local newspaper (The LA Times) However.....Joe also brought out a carbboard box used for shipping one of his products (I forgot which one) so that when he took photos of momma duck and babies he made sure his BOX ....with Great Graphics was IN THE PHOTO! He knew the paper would love to run a story about a wild duck and her kids in and around his swimming pool.....AND.....he made sure that all the photos he sent had HIS BOX in. Anyways.....I even went to some of the "New Product" or "Inventor" Shows he had a booth in. And when Joe had a chance, he'd go visit other vendors and check whether they'd be interested in having HIM promote their products. Wonderful experience. Thanks for mentioning Joseph Cossman (How I Made a Million in Mail Order) Don Alm |
Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
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Thank you so much Dien. High praise coming from you per your personal connection with Harvey. Glad you found my post worthwhile. Very much looking forward to your expanded comments. :) |
Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Don,
Good stuff indeed. Your wife is a great asset to you keeping you in the groove to get one project completed, rather than scatter your focus and energy. Looks like it worked out for you. Staying on track and focused has been more than a little challenge foe me over the years. So having someone to ride herd over you to stay on task is enviable from where I stand. Quote:
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Re: The toll position is only one of Harvey's money making strategies.
Yeah Gordon, I have seen Harvey's courses go off on eBay at hundreds of bucks...fueled by Harvey's online almost cult legend no doubt.
Someone who was in serious conversation with Harvey about five years ago has made a standing offer to barter the many hours of the conversations for my archived course. I am considering it since I now view the course as obsolete. It was cutting edge when introduced for years, perhaps decades later. I imagine Harvey over the decades has improved and expended his model to the point that it is barely recognizable to his original work which the core was his Toll Position concept. Except for the foundation philosophy of his model that is timeless. Thanks for chiming in. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Interesting you mention Joseph Cossman because I recently had an email conversation with his son. While Harvey and Joseph's models parallels in concept and with some methods and strategies, there are some major departures between their models. They complement each other, but are not exact models.
Harvey apparently concentrates his asset acquisitions with things industrial, more of what you may expect to see in Home Depot or something sold within an industry, not to the public. He is also an inventor who sometimes uses his inventive mind to improve an acquired asset before reintroducing it to the marketplace for competitive advantage and perhaps at lower cost. Joseph Cossman's genius was in finding non industrial consumer type assets that were under performing, or performing well, but in only one sales channel and negotiating the right to distribute it in ways and or in places not previously done for a wider sales reach. If the whatever was sold only in the US and selling well, he would approach the owner for Europe and United Kingdom, etc. distribution rights. He was not an inventor in the traditional sense, but extremely "inventive" in developing more ways to move assets. He came up with 22 ways to distribute products. He didn't invent most of them, but complied and became an expert in all of them, who to contact for best results, etc. He also was an expert on using government resources to help him establish distribution channels world wide, not costing him a penny, using tax payer resources instead. To my recall, Harvey's model does not, or at least it did not decades ago involve enlisting government agency help with establishing international distribution of products. Less than a week ago, for the first time in decades I watched Joseph's telemercial from the early to mid eighties of him presenting and selling his system. At its height, his telemercial ran in 200 local US television markets for five years. It is surprisingly clear and HDDish for 1980's video technology. Having both of of these models working in tandem where they can, someone could do some serious damage (make tons of money) in the marketplace I imagine. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Thanks for this article.
I live in Nigeria and have read Harvey's Toll Position Report (the interview) and I am fascinated with the man. Anyway I can get access to buy his old complete courses? I love studying the old masters and would like to see if there was a way I can model his system here in Nigeria. Thanks SpyGlass. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Hi Aikay,
You are most welcome. :) No afraid Harvey's course has been out of publication for decades. In my opinion, even if you did locate a set of his manuals on someplace like eBay, it is hopelessly obsolete technology wise. I still hold out hope someone, perhaps someone who worked closely with him as a student, protege, close business colleague has adopted and updated his model may be out there somewhere and willing at some point to make the updated model available to the public. Like Gordon said, Harvey's model in total is more than just his toll position method. Way back then decades ago it was more than that. But even this one piece of his model if updated would be the keys to a very lucrative, even life changing model. Really glad you enjoyed my post and the LA Times article on Harvey. spyglass Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Hi Spyglass,
Thanks for sharing that article! It's good stuff... :) Quote:
Sometimes it takes some digging through the dirt to find the gold... One of the "success stories" in this area is Joe Cossman's spud gun. He didn't invent it. In fact, he bought the old tooling to make it from its earlier manufacturer, who made 100,000 of them, but only was able to sell 10,000. Cossman bought the tooling for $500, and manufactured the spud gun, and the rest is history... You can read the story here... E.J. Cossman, 84; Ant Farm, Spud Gun Made Him Fortune http://articles.latimes.com/2002/dec...l/me-cossman19 Harvey has acquired other products, one I can think of is a "secret formula" type of product (where it's protected, not by a patent, but by a "secret formula" and process that's difficult if not impossible to exactly replicate if you don't know the formula and process). Think of it like trying to reverse-engineer a cake... You can do a chemical breakdown of all the chemicals and substances in the cake - but can you then reproduce it exactly? It would still be very difficult, without knowing the exact ingredients, and the exact recipe of which stage to add each ingredient, how long to bake it for, etc. Sometimes a "secret formula" is the best "toll position" for a product (think of Coca-Cola, or even KFC with its "11 secret herbs and spices," or WD-40, whose formula is a trade secret)! Quote:
Around the mid-1990s, I happened to buy a copy of the book "Making It!" by E. Joseph Cossman and William A. Cohen. (It's not as well-known as Cossman's mail order book.) I also got inspired! At that time, I was interested in colloidal silver (as an alternative health thing)... I approached a manufacturer of colloidal silver to see if I could exclusively distribute it, as I felt I could do a better job than was being done with his product at that time. Anyway, he already had an exclusive distributor, so the answer was "no," but he tried to interest me in some of his other products, which at that time I wasn't too interested in... Since then, I didn't approach anyone else regarding obtaining rights until a few years ago (when I've started getting interested in rights again, but with a different class of products)... I plan to focus even more and more on this, in the near future... Quote:
"Toll positions" are still around, and still as powerful as ever! As an example, Harvey's been selling his "Zoom Spout Oiler" for at least 50 years... But, he's still selling plenty of them, and there's no competition who are even close to him! Why? Toll positions! It still works today... Once you understand what they are, and how to use them... You can easily "adapt" the principles to any new technology. The key is... many people don't understand this to the depth that Harvey does. You can read the absolute basics for free online... The absolute basics are in this Dan Kennedy article, for example (where he also mentions Harvey)... http://ezinearticles.com/?The-Money-...sition&id=3262 However, sorry to say this about Dan, but even he doesn't understand toll positions to the same depth that Harvey does. I know this for a fact. Dan Kennedy still works his a** off. Harvey doesn't, yet still makes a ton of money. That's the proof of the difference. I spoke to Harvey a few days ago... He's in his early 80s, yet very happy and healthy. He's still expanding his business, and still looking at new business activities! Many people might ask why? The answer is - because he loves it! As he once said to me, he loves to "play the game of toll position"... Best wishes, :) Dien |
Sherman Hunter was a long time business associate of Harvey's
Sherman's site is
www.ealliancemaker.com Check the opportunity section. We had a good discussion at Warrior Forum a few years ago http://www.warriorforum.com/offline-...al-simple.html My favorite Harvey Brody strategy being used TODAY is Control of a specific skill, which requires certified training with RENEWAL. And the product piece of the action with each supply. I'll give you an example but not what he is doing but so you understand. I created a new golf swing called the J-Swing, if other golf pros wanted to teach it, they had to get trained and certified, and a yearly certification fee to be able to teach it. So, a golf pro could teach the swing and then offer some product like video and advanced golf technique, all with the J-Swing Brand. Now Harvey has a similar type of operation but at a much higher gear, a fifth gear high flying money maker where training is into the thousands along with the product. To my knowledge, he is one of the only people who have set this type of thing up. As Dien said, old technology, enduring principles. Gordon PS. I've been a member of Hunter's site for years, interesting opportunities come up over there. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Gordon,
You hit the nail on the head when you talked about licensing. The Internet has opened up all kinds of possibilities. I know one company that offers a software program that scrapes the Internet for leads. Their license fee is 497upfront with a 97 dollar per month fee. The buyer is free to hustle up other buyers. If he or she finds a buyer, they keep 400 out of the 497 initial fee and get a percentage of the thererafter 97monthly fee. The licensing of the software is the key for the developer. Obviously these aren't the only people doing that. The QR code business is another example. I won't bother to list them all as there isn't room even in virtual space. Nice tip that many of us have forgotten. Tom |
Licensing expo
A place to see what licensing is about.
http://www.licensingexpo.com/ Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
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The BRODY and Cossman Virtual Co. SECRET is...
From the Cossman obit...
"I've had 20 big winners in my lifetime -- ones I've sold 1 million or more of. I only created two," he told the San Diego Business Journal in 1989. The two inventions were the ant farm and a fishing lure that smelled like meat. For the things he didn't invent, he said, "I contacted the manufacturers and got exclusive rights in writing. Then I'd market it as if it were my own product." There you go. Gordon Quote:
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Re: The BRODY and Cossman Virtual Co. SECRET is...
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I think there may be a few, just a few more moving parts in both of their models Gordon. :D Although getting exclusive marketing rights to sell in other markets is certainly a core technique both Cossman and Brody uses as a foundation of their overall process, strategies, etc. Not sure if is just a natural move or something indoctrinated in our business communities through university level taught business models, but it seems most businesses works on vertical growth, bringing more products and or services to sell to increase revenue and market share. When growing horizontally, selling fewer products and or services over a wider territory is many times ignored and actually a better solution to growth. I recently listened to a lecture on targeting primarily horizontal growth over vertical growth and the benefits of going this route. One benefit is you are not always pulling your hair out always on the hunt for another product that meets you profit model because you are selling more with less by instead expanding your sales reach with fewer products. |
Maybe not.
Moving parts, like what?
Just my opinion here, but too many people over complicate things... and MOST businesses I've been exposed to consider BOTH vertical and horizontal growth, and finding wider territory could be just as time consuming as finding more products. ALL businesses have moving parts and the successful Entrepreneur is expected to know what they are. I know Harvey Brody has worked with many people, some, like Jay Abraham, took that basic "secret" (from Joe Cossman) and ran with it...and it is safe to say Jay is one of his more successful students. You'll find a lot of Cossman/Brody technique in what Jay teaches. A study in contrast of style and methods between Harvey's student, Gary Halbert and Harvey himself shows... ONE, Sir Gary was a roller coaster ride of feast and famine, bringing in big bux quickly and losing it quicker yet many embrace Gary's FIRE, aim, ready process and his action over meditation mantra... vs... TWO, Harvey Brody's 60 years of continuous success and not pulling the trigger on a project until it has been fully fleshed out in great detail. Neither is better than the other, it is whatever suits you, but considering Gary died broke and in debt while Harvey will leave a legacy of success that now his grandchildren are building off of, It would appear Harvey's way may be better SUITED for most. Gordon PS. Let's examine what those moving parts are, maybe we can build a little template, or at the very least, a TOLL Position INFOGRAPHIC. Quote:
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Re: HARVEY BRODY - Long Lost Article On The King Of The VIRTUAL CORPORATION
Spyglass great article.
It made me think about my own search for a great Toll Position/Exclusive Rights and why more people are not following Mr. Brody's and Mr. Cossman's teachings. But as Gordon told me a few years back, there are a lot of lookers and few "DOERS". So if you truly want to find your own Toll Position/Exclusive Rights, go for it as you will have little if any competition except "ME"! Mr. Cossman once said there are more products out there looking for people than there are people looking for products that is why he said to never pay for the exclusive rights to a product. |
I think Bob's product contains many of the "moving parts".
Good to see you Bob.
With endorsements from Joesph Sugarman and others, Bob's report contains many of the step by step procedures on finding products and securing the rights to market it. If you are interested in finding products to market, I think Bob's course gives a good template to follow. Gordon Quote:
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What it's not...
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I think one thing which has to be kept in mind is that these are not "get rich quick" schemes... I think - maybe subconsciously - many people are looking for schemes where, once they know the "secret," money will fall into their lap like magic... (That's probably why "The Secret" was so popular! As that's more-or-less what it supposedly promised... I won't rant on about it now, but I believe there are many "flaws" in "The Secret"... which is why most of the "believers" in "The Secret" are pretty much the same as they were before they bought it...) With any Brody or Cossman type of approach, you still have to build a business. Where it is different is your chance of succeeding is greatly increased, and your chance of failing is greatly decreased... Plus, when you succeed, you can succeed "bigger" than you would have otherwise. But it's not a "get rich quick" scheme, and you're still building a business...! It's also not necessarily "easy" to do... Not every "toll position" is a strong one (as "spyglass" pointed out with his early efforts), so it can take some "digging" to get those strong toll positions... But is it worth the effort? One "strong" toll position can set you up for life... I think I remember Gordon mentioning that Benjamin Suarez would have, on average, 1 successful product out of every 7 products he promoted (and he's made millions with that success rate)! I do believe the Brody or Cossman success rate is actually higher than that... But it's not "magic," and you still need to build a business. Best wishes, Dien |
You may be right Dien
You know, from talking with Harvey and his daughter, some of the finer details of his operation, but one thing is the TOLL POSITION concept can cover a wide range of products and services.
His original course had the bonus sections on Copyright, Trademarks, Patents, Formulas, Processes etc. But any B2B has the following moving parts: Contact, query, discussion, negotiation, agreement, legal, contract, fulfillment (distribution), performance, including penalty for non performance, payment, etc. This is all SOP in B2B transactions. In a couple of Harvey's situations, his consumers are retailers, so he only deals with a very manageable 100 or so customers, as opposed to, say, Ben Suarez who has 6 million customers (B2C). One guy, like me too, looks for Intellectual Property (IP), and this eliminates the need for inventory, shipping and handling, which today can be easily outsourced. And IP takes many shapes and forms from a song to a cartoon character to a comic book character, which are making fortunes for their owners. As you say, these are BUSINESSES and they all have a common flow, from product development/acquisition to marketing and fulfillment and all stops in between. Licensing is one form of a toll position, but it doesn't matter what one chooses to do, there is TIME involved, and the clock starts ticking when the Entrepreneur starts doing. Bob Blagg started with conversations with Harvey and myself, and now he has a product endorsed by Joe Sugarman and others because he proceeded to take action one day, one step at a time, and it wasn't always easy. Sort of like some guys who are NOW ready to chattel, and it will take them a year or two to build up profitable networks. Whatever it is, it is going to take some time (or buy a lottery ticket and hope) to achieve proficiency in what you do. Business, not a hobby. Gordon Quote:
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Re: What it's not...
Yeah, Dien, people looking for a magic gateway to vast riches without putting anything but casual work into the process to get it, is what fuels the Internet Marketing industry. Unfortunately, too many marketers takes disadvantage of this brain blip and comes out with one shiny half baked, unproven, untested, outright bogus make money system after the other for the lazy hopefuls to spring another $17 -$27-$37-$47 or more dollars on.
It appears most people looking to venture into a business online approaches it with the mind set of a hobbyist, not a serious entrepreneur in the making. I was guilty of this attitude for longer than I care to admit. Hence why they are constantly on the hunt for the elusive fairy dust business model that once set up, will pump out money in bushels daily with them barely having to pay attention to anything but their growing bank statement and World Of Warcraft ranking. WSOs catering to these bound for frustration mindsets are all over the Warriors Forum with more coming daily. One WSO marketer sends me an alert to buy a "must have" this or that software or my success is in question. He does this two to four times weekly. He claims to have an offline business servicing clients, but a huge chunk of hid income as far as I am concerned from is pushing products on his list weekly just for the purpose of making money, not what is best for his list. If you have a solid evergreen model working for you, you hardly need to buy another marketing tool twice or more weekly. He gets this but doesn't give a crap if he can palm off some more stuff and make money. He is one of tons of other marketers with the same attitude. Recently, after writing this post I decided to enter into a venture that is a simple age old model souped up for the 21st century. It is possible and part of my plan to build the model to what may be what Harvey refers to as a third gear position. Someone who has a solid business using this model for whatever reason(s) has placed himself in a second gear position and still makes an enviable income working two hours daily and then playing golf most week days. When profits allows, I plan to hire a competent project manager to handle the implementation day to day activities, moving myself to the third gear position, allowing me to concentrate on getting more business. Harvey has likely built his model whereby he can have almost no involvement, in a say 4th or 5th gear position. No idea how to get to these gears yet, but I will be happy with being in third gear, involved about six to twelve hours weekly. Quote:
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Gordon, I have taken a look see at Bob's offer and it seems the most faithful and 21st Century updated template and tutorial of Harvey's model. At least as far as the Toll Position part of his model is concerned. Bobs offer of a bonus one on one session, besides other bonuses adds a lot of value since he is obviously very schooled in the Toll Position model.
I am always concerned about the cost of getting legal agreements drawn up by an attorney competent in the area of law regarding my project. Seems Bob has considered this expensive step by providing boilerplate legal documents as guides for one's attorney to follow if you decided to consult an attorney regarding the documents. This alone will save thousands in getting these docs done from scratch by an attorney. The quality and notability of some of the persons offering their review of his course, such as you noted, Joseph "Blue Blocker" Sugarman lends to its credibility. Indeed my search may be over. Quote:
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A word on lawyers...
I share Robert Ringer's idea, make the hand shake deal BEFORE you bring in lawyers.
spyglass, read as many contracts and agreements as you can, then use the simplest template you can and try to get a "handshake" deal before it goes to legal. Here is one very specific Harvey Brody tip...which put over $50,000.00 in my pocket over a 9 month period. I had an idea which I ran past Harvey, I was hot to pull the trigger. Harvey calmed me down and made me do a step by step rung up the ladder to the step off rung and onto the roof top. It took me 6 weeks. The step off rung was getting a signed deal and a check. He cautioned me about certain words and phrases in the agreement he was sure I would get. And sure enough, they sent a contract after the owner gave it the green light, I sent it back with changes to the clause in question, and although his attorney fought hard to keep it in, the owner WANTED the deal and it was stricken. I went from idea to 6k a month for about 4 hours a week of work and continued this for 9 months. It seemed I had pulled a rabbit out of the hat. All of Harvey's plane metaphors (he was Air Force) paid off, Again, his thinking is his secret, by the time he takes action, it is a done deal, all steps penciled out and the outcome known in great detail. Then you just have to climb the rungs. Gordon Quote:
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