Joe Karbo: Rare Television Interview
 

Hello Sowpubbers,

It's been a while, hasn't it? Hope you are all well.

I just saw this video of Joe posted, and realized that I have NEVER seen Joe Karbo in any infoproduct/interview other than his famous book.

Instantly thought you folks here at Sowpub would appreciate it.

https://www.youtube.com/watch?v=ZiQXZu8tVfg#t=192

Cheers

Duane

Thanks Duane great stuff.
 

This was filmed a few yeas after Joe had mentored me and he was a smaller guy here, by maybe 60 or more pounds. Toward the end of this interview, we saw a shot of some of his workers...

Now between 73 and 83, Joe was mentored by Harvey Brody, who had one of the first mail order computer list management services in the industry for the small guy.

I take note of his belief that Dyna-Psych is more important than "methods". This belief in thinking first is another thing he shared with Harvey Brody. Once Joe got his mind right, via Dyna-Psych (and if you are interested, I'll reveal Joe's resources for it)...he really took off.

This was the Golden Era of small publishers much like today may be the Golden Era for Self-Publishing, because of all the marketing tools available.

Thanks Duane, good stuff.

Gordon

Re: Thanks Duane great stuff.
 

Hi Gordon,

Thanks for the additional insight into Joe Karbo. Seems like Harvey Brody was instrumental and mentored many future successes. (sidenote: Did Harvey Mentor Jay Abraham too? I recall reading/hearing that somewhere)

YES. I did make note of his mention of the Dyna-Psych. I am interested in knowing Joe's Resource for it...please do share.

Glad you enjoyed.

Duane

Cliff notes here...
 

History line...

When Bud Weckesser was at Kent, he met Gary Halbert...

At Indiana, Jay Abes was Bud's student, he introduced Jay to Harvey, J went to CA, studied with Harvey...then went off his own.

Harvey had one of the first computer managed list services...and during this time, in S CA there were many seminars on mailorder.

Harvey worked with Gary Halbert, Ben Suarez. Joe Karbo, Joe Sugarman, Jay Abraham, Joe Cossman, Jerry Buchanan and many others.

Almost all got into PUBLISHING, and created their own materials.

As for Joe, I met every week with Joe Karbo, I was a student at Golden West Community College in Huntington Beach. Karbo took a liking to me, both Navy guys, he was fascinated with submarine stories and he also knew people in Akron whom I had worked for.

In the video you linked to, his desk still had stuff on it, even though by then he wasn't going there often. When I sat on that leather couch, there were stacks and stacks of books, newsletters and envelopes scattered around.

He showed me HOTSHEETS, one of which was a weekly flyer put out by S. CA yacht association, for which Joe paid 20 bux a week to get, it went out to a list of around 200.

He also rec'd information on closeouts, overstocks and discontinued items. He was a subscriber to just about every newsletter out there on mail order.

He loved boats, had a whole bunch of kids (can't remember how many), was a great story teller and just a very likeable person, and smart as the proverbial whip. He wasn't ashamed of his many failures either, wearing them on his sleeve as badges.

While I was out there, I met with several mail order business men, and I have to put Karbo at the top. He gave me his TIME, and that is better than any money or methods he had to sell.

The Dyna-Psych stuff was traced back to Robert Collier and his mentor, William Atchinson. I'll post a brief Cliff's notes version of that time line too, later.

Gordon

Re: Joe Karbo: Rare Television Interview
 

Right after the Karbo Video is a Seminar Video by another mail order guy named "T.J. Rohleder who inspired me to get into mail order with his and his wife Eileen's little booklet "Dialing For Dollars".

Over the years, I watched as TJ and Eileen proceeded to do seminars and come out with many products from their home in a small town and went on to sell $150 MILLYUN mail order products.

The TURN KEY CASH PROGRAM" is one I still have a copy of. And, I was a member of Jerry Buchanon's Newsletter. Jerry was another Mail Order Magnate.

What got Jerry into Mail Order was when he bought a house and large lot in Vancouver, WA.....he found his land was covered with Mole & Gopher HOLES. The local Farmer's CO-OP's solutions didn't work BUT.....he lived right across the road from a Golf Course and one day he noticed the Golf Course did NOT have any Mole & Gopher Holes.....so.....he went over and asked the head grounds keeper what HE was doing to get rid of the Moles & Gophers.

When the groundskeeper told Jerry the Plant to plant around his property, Jerry got a "Hot Flash"; "Why don't I make up a booklet about "How To Rid Your Property of Moles & Gophers"!

So....Jerry made up the booklet and ran Classified Ads in 3 or 4 Farmer's Magazines ....."How To Rid Your Property of Gophers and Moles. Send $3 to Box___________"

So....ads in magazines usually take 8 to 10 weeks so.....Jerry placed the Ads and went about his business. Then....one day he got a call from the local Post Master; "Hey Jerry, we've got 4 bags of envelopes here with YOUR Name on them.....can you come down and pick them up?"

Well.....Jerry was overwhelmed and this was the start of his Mail Order biz.

Back in 1990 when my wifee and I moved to Roseburg, Oregon....I took a ride up to Vancouver, WA to see if I could see Jerry...and as luck would have it.....I found Jerry at home and he and I spent the next 6 or 7 hours talking about Mail Order, Marketing and Promotion stuff and we kept in touch for the next few yrs until Jerry passed.

HE inspired me to take my "FAX-BULLETIN" and "DAILY FAX" programs and sell them thru the Mail.....which I did for 4 or 5 yrs.

In fact it was Jerry who came up with the Title of my "Fax Bux Course"; "How To Make $700 A Day....Sending Faxes".....which I "funneled" into a $795 Course and sold thousands.

Thank you Duane, for your remembrance

Don Alm.....long-time entroopeneer

Re: Joe Karbo: Rare Television Interview
 

Hey guys.....quick question;

Was it Joe Karbo or someone else who sold a course on "Placing Ads on Plastic Phone Book Covers?

I'm thinking it WAS Joe....whose real name was not Karbo (as I recall) he used Karbo for "confidential" reasons.

I'm thinking "Joe's" book had to do with "Putting Ads on Plastic Phone Book Covers when he began the Phone Book Cover biz from his home in the SouthSide of Chgo.

When I got his book and Sample it changed my life.....and.....I got to talk to Joe a few times by phone.

Anyways.....I was living in Aspen, CO at the time and.....went around to the merchants in Aspen and put together a "Phone Book Cover". I also did one in Vail, Glenwood Springs and Grand Junction and made a TON of Money.

Don Alm

Long Time Entroopeneer

Re: Joe Karbo: Rare Television Interview
 

Hi Duane,

Great to see you again, and I hope that everything is going well for you!

Thanks also for posting that link... The video was fascinating... :)

"The Lazy Man's Way to Riches" I think was one of the first books I ever bought on entrepreneurship... (I got one of the "newer" editions which was updated and expanded by Richard G. Nixon.) I guess the value of it to me was it helped to open up a whole new world and to see what's possible... :)

One thing I remember finding fascinating in the book was how Joe made money buying unwanted cardboard boxes from department stores, and reselling them! At the time, I had no idea you could even do that!

Best wishes,

Dien

The importance of having the right "mind-set"...
 

Hi Gordon,

I just want to emphasize here that, from what I've learned from Harvey (and you have, too), is that what is most important is the mind-set...

Everyone wants the techniques (which are important too). What I learned from Harvey is that if you have the right mental/spiritual approach, you can then develop the techniques. After all, that's what he did... Sure, he learned from other people, but he also created his own approach to many things (which had very high success rates), and they all came from having the right mindset and mental/spiritual approach...

That's why his "old" materials are not "out of date," in my opinion. Sure, some of the specific techniques might be out of date, due to changes in technology, etc. But the mindset is not out of date, and the principles are also not out of date... Those are actually the more valuable things you learn (though few people focus on these things, not realizing how valuable they are)...

Best wishes,

Dien

P.S. Some of Harvey's old books and courses are available again on eBay, for those who are interested... These are normally very hard to get...

Ads on phone book covers...
 

Hi Don,

I don't know the answer to your question... But here are a couple businesses who seem to still be doing the "ads on phone book covers" business (among other things)...

http://thephonebookcovers.com/americover

http://ddadvertising.com/products.html

However, people seem to be using phone books less and less nowadays, and more people are doing online searches instead (which is what your "online videos" business takes advantage of!)...

Best wishes,

Dien

Re: Cliff notes here...
 

Hi Gordon,

Wow. Thanks for the "History Line" I found it fascinating.

I did not know much about Joe Karbo as I had mentioned.

Well acquainted with the works of those names you mentioned that worked with Harvey.

Any details on William Atchinson? I never heard that name before. Is he a Direct Marketing/Mail Order Guy? Be interested to see the "originator" of the Dyna-Psych

I appreciate the history lesson Gordon.

Cheers

Duane

Re: Joe Karbo: Rare Television Interview
 

I've had the good fortune of being in business WITH Gary Halbert (my "Fax-Bux" program I sold to his list)....and knowing Joe Sugarman when he started his first business from a small office I'd pass by in Wheeling, IL (Northern suburb of Chgo)

One day, as I was passing his office in the wee hours I decided to drop in and found Joe and 3 girls working feverishly on getting a mail project out. He showed me what he was doing and how he was selling. Joe's first product was a fancy calculating machine. He went on to sell many products mostly by running display ads. He had a unique way of positioning the ads. I think Blu-Blocker sunglasses was his last product.

When Joe moved into a fancy office in Northbrook (where I lived) I'd stop by at some of his "Marketing Meetings".....which he also held on weekends at a lake in Wisconsin.

I went to some of Joe Cossman's seminars and got to know Jerry Buchanan when he moved to Vancouver, WA and discovered the "Secret" to getting rid of Moles and Gophers.

Since Vancouver was just across the border from Oregon I visited Jerry a few times and watched how he gathered and put together his Newsletter. He thought my "Marketing System" was great of;
Getting prosepcts to phone a Recorded Message and leave their Mailing Address
Whereupon I'd send a 4 page sales letter giving reasons why they should buy my Report and.....telling them they Already Had It....it was in the Floppy Disk enclosed with my sales letter......to get it they had to phone my Order No and the clerk would give them the encrypted code to open the Floppy.

I also used the same "Marketing System" when I sold my "Biz-Worth" disks to biz owners. This was a Floppy that would tell them what their business was worth, in the privacy of their office. They'd phone my Voice Mail.....listen to a 2-min sales pitch and leave their mailing address where I'd send a sales letter AND the Encrypted Floppy.

"Curiosity" forced them to Order and get the Un-Lock Code.

Anyways.....great re-living the "old-days".

Don Alm......loong time entroopreneer

More Cliff notes here...
 

Harvey Brody had a health scare, and all he could do was think while flat on his back...he accepted responsibility for his own health
and today is a robust 80 year old with the energy of a twenty something. He should dictate a healthy diet book.

Robert Collier also had a serious health problem, he too turned to his mind for answers. He credits the teachings of Ernest Holmes and others for discovering his secrets.

You may know R. C. from his advertising book, The Robert Collier
Letters, which is a great study in remote direct marketing.

William Walker Atkinson
http://en.wikipedia.org/wiki/William_Walker_Atkinson

Combined his studies in New Thought with his love of writing and Publishing. Read his wiki page, he used many pseudonyms and wrote an estimated 100 books.

He also created correspondence courses, and was a very successful publisher and REMOTE Direct Marketer. He ran direct response ads in his magazines.

Robert Collier found this method when he started selling his own "metaphysical" course which became the book, The Secret of the Ages. R.C. "copycatted" the methods and content of WWA.

So, Joe Karbo told me it was a combination of Robert Collier's and Ernest Holmes' books, The Secret of the Ages and Science of Mind, respectfully, from which he drew the essence of Dyna-Psych.

Interesting note, all the above were direct marketing successes, they loved paper and ink, all sold newsletters on various subjects.

Some of the very best, and most successful Remote Direct Marketers, had/have nothing to do with Making Money/Business/Marketing.

I studied their success with as much passion as I did the mailorder guys focused on biz/money.

Lots of great lessons found.

Gordon

Re: Joe Karbo: Rare Television Interview
 

I'm not sure if it was Joe Karbo or another guy named Don Joseph. I remember reading a direct mail piece from Joseph MANY years ago that had something related to the phone book.

Thanks Rick.....
 

Yup.....it WAS "Don Joseph". He lived in S.Southside of Chgo and started the "Ads on Hard Plastic Phone Book Covers" there...then wrote a booklet about what he was doing.

I bought his Book and sample Covers and I made a bundle....back when Phone Books was the MAIN source of Info.

I could get 100 Ads @ $295 on those things.

Thanks again,

Don Alm

I got a "Bug"
 

I had some "tech" work done on this laptop today and looks like I caught a "Bug".

When you pass your cusor over the word "Sample" in my Post above.....up comes an "Ad Box".

Any suggestions on how I get rid of this?

Thanks,
Don Alm

Re: I got a "Bug"
 

The easiest way is to reset your computer to an earlier date.
its like turning back time to before the computer got infected.
Its very easy. Just google reset computer to earlier date
and put windows or whatever brand your computer is

Trevor

Re: I got a "Bug"
 

Hi Don,

Just letting you know that I didn't change anything in the forum... So (as you suspect), I think it is some kind of virus you have...

What to do? I think you should probably get updated anti-virus software...

I use AVG Free - http://free.avg.com . However, be warned, in my experience they sometimes try to "trick" you to getting the paid version (e.g. saying you need to pay to upgrade, and implying the free version won't work any more, etc.)... So if you use it, keep that in mind...

Best wishes,

Dien

Re: Joe Karbo: Rare Television Interview
 

Thanks guys.....I used my MalWare program to remove it. I have to remember to "NOT accept" any other programs when downloading the program I want.

Have a great day.

Don Alm