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-   -   Open letter to all Marketers. Pay ATTENTION! (http://www.sowpub.com/forum/showthread.php?t=9502)

GordonJ May 24, 2016 01:19 PM

Open letter to all Marketers. Pay ATTENTION!
 
Open letter to marketers, salesman, and advertisers.

I don't care about you. Really I don't.

See, I care about me. My world, my family, my friends. You are an intruder, breaking the glass on my picture window and trying to steal my money.

To you I am data, a demographic, an ATM you draw funds from. I'm part of your funnel, a lead, a back-end, a name on the list you sell to others. And to some of you, I'm a sucker.

But what I really am is a preoccupied person living in my own bubble, in an igloo where friends and family are welcome, I readily invite them in for friendship, comradery and sharing.

I don't care about your once in a lifetime opportunity because there will be another in my email right after I delete yours.

I don't care about the last chance, the limited time offer, the countdown clock for your deal. Why? Maybe what you have is something I can live without after all.

I don't care about you, your product, your service and I especially don't care for your attempts to part me from my hard earned cash. I don't give money to people I don't like, and I don't care for you.

Maybe it is because I don't know you. Or maybe because I do.

I don't like you following me all over the Internet, your ads popping up on my email, my Facebook, my Youtube channels. You think you know me, because I once searched for a new car, or bought a book on Amazon. You seize the data and don't let go, you believe the map is the territory.

Well, it's not. Just as you can't see the terrain, the hills, the mountains and valleys on a map, neither can you see the human nuances on a data card. You think your salesmanship, your persuasion, your manipulation of my emotions is all you need to make a buck, and unfortunately, you may be right in some cases.

But I don't care. Take it personally. I do. I don't want to be constantly sold to, I don't want to be your market, your target nor your prospect.

I do want to buy; the things I want, need and even stuff I won't ever use. But I'm done with your manipulation, your stories, your long videos, your insufferable sales pages, your assault on my time.

I don't care. I don't care about you. But I will let you in on a mind-blowing, jaw-dropping, eye-popping secret (the kind you readily spill your guts over)... I'm like most people, I do care about those,

who care about me.

Maybe, but doubtful, one of you will get the point, but, really, I don't care.

Gordon Jay Alexander

perryny May 27, 2016 12:09 AM

Re: Open letter to all Marketers. Pay ATTENTION!
 
That's all right, Gordon. No worries, and no hard feelings. Seriously.

In fact... here. Take this small gift. I was thinking of you and thought you might find it interesting. Maybe you will, maybe not. Either way, I just was thinking of you and wanted you to have it.

I might swing by here again in a week or two. I look forward to catching up with you then.

And if it so happens you like the gift I just gave you, perhaps I might have something similar you might like to see, when we meet again.

Talk soon!
-Rob

GordonJ May 27, 2016 07:57 AM

Good as any response. But reciprocity in marketing...
 
Quote:

Originally Posted by perryny (Post 36699)
That's all right, Gordon. No worries, and no hard feelings. Seriously.

In fact... here. Take this small gift. I was thinking of you and thought you might find it interesting. Maybe you will, maybe not. Either way, I just was thinking of you and wanted you to have it.

I might swing by here again in a week or two. I look forward to catching up with you then.

And if it so happens you like the gift I just gave you, perhaps I might have something similar you might like to see, when we meet again.

Talk soon!
-Rob


I just got one of these "thinking of you" BS emails from some NLP reformed guru who is the most incongruent marketer there is.

Reciprocity in general is probably an innate reaction (arguably) but when a marketer attempts to use it, it is more shinola on the boots.

If the gift comes with strings attached, and most do. It is still about you.

Send me the gift anonymously and don't bring it up again, and you'll be getting closer.

But still, rather than a gift, how about making sure there is benefit originally?

Gordon

Dien Rice May 28, 2016 02:46 PM

Re: Open letter to all Marketers. Pay ATTENTION!
 
Quote:

Originally Posted by GordonJ (Post 36691)
Open letter to marketers, salesman, and advertisers.

I don't care about you. Really I don't.

Hi Gordon,

I think people are more and more skeptical nowadays than in the past. And less tolerant of marketing trying to manipulate them into a sale...!

(Which is what your post, I think, is trying to convey... The point of view of the "pissed off" prospect!)

I always liked the "give them something for free" approach to marketing...

Give them something valuable, including valuable information or advice. For free.

That way, even if they don't buy, your prospect still got something valuable from you... Which means they didn't waste their time.

Of course, you still need to have a "call to action"... That's what pays the bills!

But, overall, I think this is a good approach to marketing, where everyone benefits...!

Best wishes,

Dien

Dien Rice May 28, 2016 03:23 PM

An example of a classic "give them something for free" ad...
 
Quote:

Originally Posted by Dien Rice (Post 36705)
I always liked the "give them something for free" approach to marketing...

Give them something valuable, including valuable information or advice. For free.

That way, even if they don't buy, your prospect still got something valuable from you... Which means they didn't waste their time.

Of course, you still need to have a "call to action"... That's what pays the bills!

But, overall, I think this is a good approach to marketing, where everyone benefits...!

Here's a great example of a classic "give them something for free" ad... In this case, some good, free information and advice...

David Ogilvy tells people "how to launch new products" - with good advice in the ad, too! (From 1973.)

Of course, if you don't want to try to do it yourself... You can just contact them. This ad - as well as giving helpful advice - also positions Ogilvy & Mather as the "experts" you can hire to do it for you...!

(You can find a PDF copy of the ad here - click on the image in this article... http://www.infomarketingblog.com/how...-new-products/ ...)



Best wishes,

Dien

MikePT May 2, 2020 05:25 PM

Re: Open letter to all Marketers. Pay ATTENTION!
 
This is the advertising I like. Substance, elegant and respects the intelligence of the reader. And of course: it works.

Dien Rice May 2, 2020 07:01 PM

"Every secret but one* is in this book"
 
Quote:

Originally Posted by MikePT (Post 40725)
This is the advertising I like. Substance, elegant and respects the intelligence of the reader. And of course: it works.

Hi Mike,

I agree with you!

Unfortunately, there is advertising "out there" where they "trick" people... I've always hated those...

But I love good copy that informs, and maybe sparks curiosity, along with desire...

I think this is an awesome headline, by David Ogilvy, for his book... (like the other ad which was also by David Ogilvy in the post you're replying to.)

"Every secret but one* is in this book"

Wow... it makes you wonder - what's the one secret he left out? Why did he leave it out?

It's much stronger (in my opinion) than something like...

"Every secret I know is in this book"

Full ad:
https://swiped.co/file/confessions-o...-david-ogilvy/

Best wishes,

Dien


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