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-   -   Target Marketing Experts... Any Ideas About Marketing to Firefighters!! (http://www.sowpub.com/forum/showthread.php?t=5152)

Sam Jones September 20, 2003 10:19 PM

Target Marketing Experts... Any Ideas About Marketing to Firefighters!!
 
Can anyone give me advice on how to market mortgages to firefighters? I'm trying to market a program designed for firefighters to purchase homes and I'm looking for ideas to reach them on a nationwide basis. Any ideas are appreciated. Thxs in advance.

Sam

mario September 21, 2003 03:24 PM

Not an expert, but a passionate amateur.
 
A search on Google with the keyword: "firefighter's association" gives about
176,000 results from

Florida State Firefighter's Home Page

to
Be a Firefighter
on page 86.

It's a very rich field to advertise to, and there
are firefighter cadet schools where it would be
nice to advertise to future home owners, etc. etc.

You just pick up the general tone of the
medium you test and tell what you offer.

You can even put ads as question like "What does
a firefighter looks for in a mortgage ?

And you have testing to do for the rest of your
lifetime... Which is something many would be
happy with.

mario



take anything you want


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