Gerardo Joffe - How You Too Can Make at Least $1 Million (But Probably Much More...
 

Pros, do you know this author?

I was reading the book "CREATING YOUR OWN SHARPER IMAGE" and the book has a photo of the author is holding a book from the author Gerardo Joffe.

Do you know this author?

I've found this ad on his book: https://books.google.pt/books?id=KTMEAAAAMBAJ&pg=PA49&lpg=PA49&dq=How+You+ Too+Can+Make+at+Least+$1+Million+(But+Probably+Muc h+More+in+the+Mail-Order&source=bl&ots=5_XXYoA3Nd&sig=ACfU3U0yc6inf_A -JUWjmhtNn5c6PyOkyQ&hl=pt-PT&sa=X&ved=2ahUKEwiWyJzT9pbtAhXzt3EKHRa4DKg4ChDoA TADegQICRAB#v=onepage&q=How%20You%20Too%20Can%20Ma ke%20at%20Least%20%241%20Million%20(But%20Probably %20Much%20More%20in%20the%20Mail-Order&f=false

Thank you.

Dien and I both had his book. He founded Haverhills.
 

Yes, that ad you linked to, and the book it sold, is/was excellent.

Joffe was a Holocaust survivor, founder of HAVERHILLS, a great catalog and later FLAME, a very interesting life.

He wrote copy for letters which pulled in millions of dollars for his favorite cause, Israel. The book was one of the best on the catalog business.

Gordon

The late Gerardo Joffe...
 

Hi,

Yes, I have his book lying around somewhere. I actually have two copies - two different editions, I think. (Unfortunately, a lot of my books are stored away at the moment...)

As Gordon said, he was very successful in the catalog mail-order business.

Gerardo Joffe passed away in 2018, at the age of 98...

https://www.legacy.com/obituaries/sf...&pid=189578198

Best wishes,

Dien

Re: Gerardo Joffe - How You Too Can Make at Least $1 Million (But Probably Much More.
 

Thanks.

I was wondering how different is from Ben Suarez – 7 steps.

And I also found that Joffe Gerardo as a Course with various volumes.

Re: I think it is good, but, a bit outdated.
 

The expertise in the books and course were catalog focused. In 1997, I rec'd dozens of catalogs this time of year, today, less than 10, and most of those half of what they used to be. eCom will eliminate all but the most targeted of the catalogs.

The similar information in both works you mention is in list building, old world methods, like list brokers...which is fast becoming a thing of the past. 25 years ago, there were many good list brokers, today a few, very few.

I'm a bit biased, but for my money, the FOUNDATION information of how to start a business, the MATH of it all, is hard to beat in 7 STEPS. Yes it is dated and as for the selling of multiple products, SCI (Suarez) would send out SHEET catalogs, these are single pieces of paper with ONE product on it, and maybe 12 to 15 sheets in the promotion, depending on what it was.

Just an opinion, but I wouldn't rebuy Joffe, but I do keep a copy of 7 Steps on my desk.

Hope this helps.

Gordon

Re: Gerardo Joffe - How You Too Can Make at Least $1 Million (But Probably Much More...
 

Thanks Gordon.

7 steps book is the best and most completed book I have read on the mail order business topic.