Marketing Gurus
 

Does anyone know the name of a guy who did direct mail marketing, but never copyrighted his work? I read somewhere that a lot of self proclaimed marketing gurus use this guys stuff as their own, but change the wording to fit their own style. I'm not sure but I think it might be E. Joseph Cossman. Thanks for any help.

I'm not sure who you mean, but here's a story about Joe Cossman....
 

> Does anyone know the name of a guy who did
> direct mail marketing, but never copyrighted
> his work? I read somewhere that a lot of
> self proclaimed marketing gurus use this
> guys stuff as their own, but change the
> wording to fit their own style. I'm not sure
> but I think it might be E. Joseph Cossman.
> Thanks for any help.

Hi Mike,

I'm not sure who you're referring to.... Maybe someone else here might know....

However, nowadays your work is automatically copyrighted by law as soon as you write or record it. However, it still could be wise to get some kind of government recognition of your copyright if you think there may be a need to defend your copyright in court....

And E. Joseph Cossman, he's one of my heroes! He's a true genius of finding business opportunities, sometimes by turning products that others have already rejected into big successes!

But he doesn't work with every product.... He tells a story of how once, a guy came into his office carrying a few buckets of some foul-smelling stuff. When the guy told his story, it turned out to be mountain lion manure! He said it was great for farmers, to scare away animals who might feed on their crops.... Spread some around, and the other animals stay away. Apparently, there was plenty of this that could be collected from zoos all over the country. However, Joe Cossman turned this opportunity down.... This opportunity is probably still available today if you'd like to give it a try! ;)

His materials are well worth checking out if you haven't read (or heard) them yet.... :)

- Dien Rice

Re: Joe Cossman....
 

Mr. Cossman conducted seminars and sold to participants thick binders containing all his notes and copies of actual letters he used successfully. As I recall, included in the price (about $500) was a "license" to mimic his wording in our own direct mail campaigns.

When he was my client -- I generated media and press coverage (local and national) to promote his seminar -- he gave me a free copy of his binder and his book, How I Made $1,000,000 in Mail Order... which I still have. He was not only on time for every interview, but he charmed every crew, wowed every audience, out-finessed the most antagonistic talk show host, and was the most energetic, articulate entertainer I've ever seen. A real showman... but no hype... he actually did everything he taught.

> Apparently, there was plenty of this that could be collected from zoos all over the country.

My local zoo packages and sells such a product... called Zoo Doo. And last night held their annual Hallowe'en extravaganza called Zoo Boo. (Some names just write themselves.)

Andrea Reynolds




Strategies for experts who want to build how-to empires as big as Joe Cossman's

Link above is wrong
 

I can't spell my own name in my signature...see below.




Strategies for building how-to empires

It wasn't Cossman...
 

It was Gary HALBERT who did NOT place a Copyright notice on any of his early Newsletters (which were GEMS of "AhHah!" info)

He has since corrected that but there were some folks that DID use some of his stuff.

Don Alm

> Does anyone know the name of a guy who did
> direct mail marketing, but never copyrighted
> his work? I read somewhere that a lot of
> self proclaimed marketing gurus use this
> guys stuff as their own, but change the
> wording to fit their own style. I'm not sure
> but I think it might be E. Joseph Cossman.
> Thanks for any help.




Make a Bundle Sending Faxes!

It's now called "ZOO DOO"
 

And some outfit is packaging it at our local "WildLife Safari".

They also sell "Lion Doo" to spread on areas where you don't want deer. I've never tried the stuff but one of my neaighbors loves it.

Don Alm

> Hi Mike,

> I'm not sure who you're referring to....
> Maybe someone else here might know....

> However, nowadays your work is
> automatically copyrighted by law as soon as
> you write or record it. However, it still
> could be wise to get some kind of government
> recognition of your copyright if you think
> there may be a need to defend your copyright
> in court....

> And E. Joseph Cossman, he's one of my
> heroes! He's a true genius of finding
> business opportunities, sometimes by turning
> products that others have already rejected
> into big successes!

> But he doesn't work with every product....
> He tells a story of how once, a guy came
> into his office carrying a few buckets of
> some foul-smelling stuff. When the guy told
> his story, it turned out to be mountain lion
> manure! He said it was great for farmers, to
> scare away animals who might feed on their
> crops.... Spread some around, and the other
> animals stay away. Apparently, there was
> plenty of this that could be collected from
> zoos all over the country. However, Joe
> Cossman turned this opportunity down....
> This opportunity is probably still available
> today if you'd like to give it a try! ;)

> His materials are well worth checking out if
> you haven't read (or heard) them yet.... :)

> - Dien Rice




Make a Bundle Sending Faxes!

Re: Marketing Gurus
 

Hi Mike,

Here's another one you may be interested in. He's a guy named Claude C. Hopkins who wrote "Scientific Advertising". His work can be found in it's entirity over at http://www.ClaudeHopkins.com

Hope this helps,

Paul

> Does anyone know the name of a guy who did
> direct mail marketing, but never copyrighted
> his work? I read somewhere that a lot of
> self proclaimed marketing gurus use this
> guys stuff as their own, but change the
> wording to fit their own style. I'm not sure
> but I think it might be E. Joseph Cossman.
> Thanks for any help.